Tag: SEO tactics

February 22, 2024

I’ve been writing about search engine optimization (SEO) for more than 20 years. Looking back, I realize actionable SEO insights need to be thoroughly updated in this era of constant change. Circumstances have always changed quickly, but the pace of […]

January 8, 2024

Artificial intelligence (AI) is revolutionizing the digital landscape – leaving no room for outdated SEO tactics. As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to […]

April 15, 2022

There are a lot of articles and people promoting “quick SEO fixes” on the internet. A quick Google search for “SEO tactics” returned about 14,100,000 results in less than a second. But if there’s one thing the last few decades […]

January 20, 2022

For years, I‘ve wanted to learn about SEO but it seemed so daunting and mysterious. Fast forward to today and I find myself here in the editorial team at SEJ, getting an early glimpse at column after column of great […]

October 25, 2021

So you’re using paid search to promote your brand online? I’m sure you have spent a fair amount of money trying to generate more quality leads. The use of your brand keywords and brand name has no doubt proven to […]

March 16, 2021

The current worldwide pandemic is an unprecedented challenge in modern times, and the hardship it causes is still difficult to quantify. For many commercial website operators, the worries are existential. The ongoing limitations on most people’s lives have a profound […]

March 10, 2016

Product descriptions have long been advocated as both a sales and an SEO tactic. But is this a bit ‘web 2.0’, or even ‘web 1.0’? Here is some evidence that product descriptions could be a red herring. 1. Badly written […]