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What to Do When Competitors Buy Your Brand Keyword

October 25, 2021

Via: Search Engine Journal

Category:

So you’re using paid search to promote your brand online?

I’m sure you have spent a fair amount of money trying to generate more quality leads. The use of your brand keywords and brand name has no doubt proven to be the most cost-effective.

Now, imagine waking up one morning, opening your laptop, and keying in your branded keyword only to find the top listings are all ads bought by your biggest competitor.

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