Product descriptions have long been advocated as both a sales and an SEO tactic. But is this a bit ‘web 2.0’, or even ‘web 1.0’? Here is some evidence that product descriptions could be a red herring.
1. Badly written product descriptions will devalue products & websites
You might think it’s hardly an argument against using product descriptions, to say that they are unhelpful when not done well. That could be said of any feature, surely?
