Tag: brand safety


Google AdsLiaison On Performance Max Brand Safety Controls

August 21, 2023

Via: Search Engine Journal

In a proactive move to clarify misunderstandings around brand safety controls and reporting in Performance Max, Google’s AdsLiaison took to X to provide a comprehensive breakdown of settings available to advertisers. These controls are designed to help ensure that PMax […]

Marketing Technologies, Other Technologies

Brand safety in video game advertising

March 29, 2023

Via: Search Engine Land

The video game industry is growing at an unprecedented rate, with revenues estimated to surpass $200 billion by 2023. As the number of gamers and the demand for new games continue to increase, the opportunities for advertisers to reach new […]

Marketing Technologies, Mobile Marketing

Brand safety is key for 67% of mobile brand advertisers

March 10, 2023

Via: Business of Apps

As consumers increasingly prioritize values such as privacy, transparency, and sustainability when making purchase decisions, it’s more critical for brands to prioritize these concerns in their marketing strategies. Today 67% of digital advertisers agree that brand safety is a key […]

Content & SEO, Marketing Channels

“This Is Who You’re Hurting”: How Keyword Overblock Weakens Brands, Pubs And Consumers

February 25, 2022

Via: AdExchanger

Most of the time, advertising is reacting to a changing world. Brands have precious few tools to balance reach and brand safety, and keyword blocklists are at the top of that short list. Spurred by the rapid global changes of […]

Big Data, Customer Data

The Unintended Consequences Of Brand Safety  

July 30, 2021

Via: AdExchanger

The evolution of digital media has unleashed a number of unintended negative consequences. Just to rattle off a few examples: The quest for impression-based scale led to advertisers buying impressions that would never be in view; the quest for clicks […]

Marketing Channels

1st certified brand safety officers quickly put to the test

July 28, 2020

Via: Marketing Dive

When the first class of certified brand safety officers graduated from the Brand Safety Institute (BSI) in late May, the experts’ skills were quickly put to the test by a marketing landscape facing disruption from an ongoing pandemic and an […]

Marketing Channels, Social Media Marketing

Facebook Reveals Several Brand Safety Updates

November 20, 2019

Via: Adweek

Facebook detailed a host of updates Wednesday related to its three-pronged approach to brand safety: creating a safe and welcoming community; maintaining a high-quality ecosystem of content, publishers and ads; and proactively collaborating with the industry. The social network created […]

Marketing Channels, Social Media Marketing

Facebook introduces new brand-safety measures, but advertisers say it doesn’t go far enough

September 10, 2018

Via: Digiday

Facebook is giving advertisers visibility into which publishers their ads might appear on as part of wider push for brand safety on the platform. According to an announcement being made Sept. 10, advertisers can now see where their ads might […]