Tag: brand safety

August 21, 2023

In a proactive move to clarify misunderstandings around brand safety controls and reporting in Performance Max, Google’s AdsLiaison took to X to provide a comprehensive breakdown of settings available to advertisers. These controls are designed to help ensure that PMax […]

March 29, 2023

The video game industry is growing at an unprecedented rate, with revenues estimated to surpass $200 billion by 2023. As the number of gamers and the demand for new games continue to increase, the opportunities for advertisers to reach new […]

March 10, 2023

As consumers increasingly prioritize values such as privacy, transparency, and sustainability when making purchase decisions, it’s more critical for brands to prioritize these concerns in their marketing strategies. Today 67% of digital advertisers agree that brand safety is a key […]

February 25, 2022

Most of the time, advertising is reacting to a changing world. Brands have precious few tools to balance reach and brand safety, and keyword blocklists are at the top of that short list. Spurred by the rapid global changes of […]

July 30, 2021

The evolution of digital media has unleashed a number of unintended negative consequences. Just to rattle off a few examples: The quest for impression-based scale led to advertisers buying impressions that would never be in view; the quest for clicks […]

July 28, 2020

When the first class of certified brand safety officers graduated from the Brand Safety Institute (BSI) in late May, the experts’ skills were quickly put to the test by a marketing landscape facing disruption from an ongoing pandemic and an […]

November 20, 2019

Facebook detailed a host of updates Wednesday related to its three-pronged approach to brand safety: creating a safe and welcoming community; maintaining a high-quality ecosystem of content, publishers and ads; and proactively collaborating with the industry. The social network created […]

September 10, 2018

Facebook is giving advertisers visibility into which publishers their ads might appear on as part of wider push for brand safety on the platform. According to an announcement being made Sept. 10, advertisers can now see where their ads might […]