In a proactive move to clarify misunderstandings around brand safety controls and reporting in Performance Max, Google’s AdsLiaison took to X to provide a comprehensive breakdown of settings available to advertisers.
These controls are designed to help ensure that PMax ads appear alongside suitable content across Search, Shopping, Display, and Video inventories.
Search And Shopping Suitability Controls
With the introduction of PMax, advertisers can now prevent their ads from showing for specific brand queries in Search and Shopping through campaign-level brand exclusions.
