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Brand safety in video game advertising

The video game industry is growing at an unprecedented rate, with revenues estimated to surpass $200 billion by 2023. As the number of gamers and the demand for new games continue to increase, the opportunities for advertisers to reach new and diverse audiences have never been greater.

However, with these opportunities come challenges for brands to maintain their reputation and ensure the safety of their content. In this article, we will explore brand safety in video game ads, discussing the importance of context, the role of ad verification, and best practices for ensuring a positive experience for both gamers and advertisers.

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