Tag: brand marketing

November 10, 2022

The jury is still out on whether a recession is inevitable given the current strength of the job market and consumer demand. Nevertheless, the vast majority of businesses are revisiting all line items in their budgets. Research clearly shows that […]

September 30, 2022

What should we talk about in our content? This question plagues many content marketing teams. The brand message might be crystal clear. The products have clear value propositions and differentiators. The marketing team understands its paid media schedule, the agency […]

October 1, 2021

TikTok recently announced plenty of new and exciting features at the TikTok World event that saw marketers and brands come together to embrace the app’s unique community. With 61% of its members rating its video more unique than other platforms […]

July 22, 2020

Though digital marketers felt pressure before to justify their marketing spend, this is a whole new ballgame. Marketing is often an easy target for cost-cutting because of how frictionless it is to adjust course quickly. There’s often no contract or […]

March 18, 2019

No brand can afford to target everyone, yet many brands still attempt to. These brands have gone through the paces of defining a demographic, but it’s often too broad or general to resonate with a specific segment of consumers—that or […]

October 2, 2018

Taking a stand isn’t just about doing what’s right; it’s increasingly become what’s best for business, too. A new report from Edelman released today called “Beyond No Brand’s Land” looks at what drives brand attention and loyalty. The report found […]

June 5, 2018

A brand’s choice of colour is a fundamental element that reinforces both its personality and the qualities of the products and/or services it offers. Some brands are so iconic that it is possible to identify them from just a single […]

May 5, 2017

If you’re going to run a social media giveaway for your company, don’t do what Sunny Co did. The apparel company launched an Instagram contest sponsored by the Twazer app promising to give away a red Pamela swimsuit, which normally costs $64.99, for just […]

April 14, 2016

American Express OPEN Forum is all about community. The branded blog is considered a gold standard for content marketing, and for good reason. Besides impressive longform initiatives like “The Journey,” a multimedia project that chronicled the story of a small kombucha […]

April 13, 2016

If you’re like the average business owner, your online presence doesn’t accurately reflect the hard-earned reputation you’ve built in real life – there may even be a dramatic difference between your business’s digital footprint and your own. “I can’t worry […]