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3 Steps for Using Audience Culture to Improve Brand Marketing

March 18, 2019

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No brand can afford to target everyone, yet many brands still attempt to. These brands have gone through the paces of defining a demographic, but it’s often too broad or general to resonate with a specific segment of consumers—that or it resonates with an entirely different subset.

Amazon launched a new Fire HD this past year. It’s built and priced well, but it has failed to make a name for itself in the tablet market. Why? Even with its new features, the Fire is still seen by consumers at large as little more than a reading device.

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