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What Brands Can Learn From This Botched Swimsuit Giveaway

What Brands Can Learn From This Botched Swimsuit Giveaway

May 5, 2017

Via: Adweek

If you’re going to run a social media giveaway for your company, don’t do what Sunny Co did.

The apparel company launched an Instagram contest sponsored by the Twazer app promising to give away a red Pamela swimsuit, which normally costs $64.99, for just the price of shipping and handling to each person who reposted a photo of a model wearing the swimsuit and tagged the company.

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