Top
image credit: Freepik

How To Plan a Content ‘Season’ Like a Hollywood Showrunner [Rose-Colored Glasses]

September 30, 2022

Via: CMI

What should we talk about in our content?

This question plagues many content marketing teams. The brand message might be crystal clear. The products have clear value propositions and differentiators. The marketing team understands its paid media schedule, the agency is working out the creative elements, and the PR team is readying news around new hires, products, and partnerships.

The content team, however, struggles with topics.

Content marketers often approach this by getting a meeting together to brainstorm.

Read More on CMI