Tag: artificial intelligence


FTC addresses ‘AI hype’ with warning about potential abuse in advertising

February 28, 2023

Via: Marketing Dive

The Federal Trade Commission (FTC) issued a warning shot to companies that are getting overzealous with artificial intelligence (AI) claims in their advertising. In a blog post published Tuesday, the agency described the technology as a “marketing term” and, following […]

Content & SEO, Marketing Channels

Is AI threatening SEO strategy? by Internet Marketing Ninjas

February 7, 2023

Via: Search Engine Land

Artificial intelligence has taken over the SEO industry in recent months. With the emergence of AI-driven tools like ChatGPT, which can understand and perform all kinds of (SEO) tasks, an ever-lasting question is once again finding its way into lots […]

Marketing Technologies, Other Technologies

Google, Meta and large media agencies Havas, Horizon are increasingly focused on, and investing in, AI-powered advertising

February 6, 2023

Via: Digiday

The ways in which artificial intelligence will underpin online ad growth are coming into sharper focus. It follows a myriad of ad agencies, ad tech vendors and platforms all talking up their game plans and visions for this technology in […]

Big Data, Platforms & Software

From Zero To ChatGPT Hero: How To Harness The Power Of AI In Marketing

January 17, 2023

Via: Search Engine Journal

What Can ChapGPT Do? So what can ChatGPT do for you? For starters, it can help you generate ideas and content. Imagine producing more and higher-quality work in less time – that’s the power of ChatGPT. It can also streamline […]

Content & SEO, Marketing Channels

AI For SEO: Can You Work Faster & Smarter?

January 6, 2023

Via: Search Engine Journal

What Is AI For SEO AI, or artificial intelligence, is already a part of our daily lives. Anyone who uses Alexa or Google Maps is using AI software to make their lives better in some way. Popular writing assistant Grammarly […]

Big Data, Content & SEO, Marketing Channels, Platforms & Software

ChatGPT For Content and SEO?

December 12, 2022

Via: Search Engine Journal

ChatGPT is an artificial intelligence chatbot that can take directions and accomplish tasks like writing essays. There are numerous issues to understand before making a decision on how to use it for content and SEO. The quality of ChatGPT content […]

Content & SEO, Marketing Channels

3 Ways Artificial Intelligence Can Help Your Content Marketing Processes

October 6, 2022

Via: CMI

Artificial intelligence comes to fruition by teaching a machine to think and react like a human being. Google refers to content created with the help of artificial intelligence as automatically generated content, better known as spam. Maybe creative thinking will […]

Marketing Technologies, Other Technologies

8 Machine Learning Examples From Brands To Inspire Digital Marketers

June 2, 2022

Via: Search Engine Journal

Machine learning is all the rage but what does it actually look like in practice, as part of a digital marketing strategy? You’ve encountered a machine learning strategy if you’ve used a website that recommends products based on previous purchases. […]

Marketing Technologies, Other Technologies

7 Ways AI is Revolutionizing Content Creation

June 1, 2022

Via: Convince and Convert

Artificial intelligence and machine learning have proven their worth in digital marketing. But will they steal the jobs of content writers? While that may be a far-fetched question, marketers can improve the quality of content creation using AI. Statista estimates […]

Marketing Technologies, Other Technologies

Everything You Need to Know About AI and Customer Experience

March 23, 2022

Via: Convince and Convert

According to a study by Microsoft, 95% of all customer interactions will be driven by artificial intelligence (AI) by 2025. Businesses from start-ups to large enterprises increasingly use AI solutions on the customer journey at all touchpoints. The focus is […]

Automation, Marketing Technologies

How AI can automate SEO tasks at scale

January 21, 2022

Via: Search Engine Land

Artificial intelligence, machine learning and neural networks are major buzzwords in the SEO community today. Marketers have highlighted these technologies’ ability to automate time-consuming tasks at scale, which can lead to more successful campaigns. Yet many professionals often have trouble […]

Marketing Technologies, Other Technologies

The Complete Guide to AI for Businesses and How It’s Making a Difference

December 30, 2021

Via: Entrepreneur

Artificial intelligence (AI) is quickly changing the world. As an emerging area of study, it has already found many applications in business, technology and society. AI is the idea that machines can mimic human intelligence to perform tasks like image […]

Content & SEO, Marketing Channels

Is AI Going to Radically Transform the SEO Industry?

October 19, 2021

Via: Entrepreneur

Artificial intelligence (AI) is working its way into every imaginable industry. With it, we’re opening the door to automation, better data analytics, higher productivity and a host of other business benefits. But we’re also seeing radical industrial transformations, with some […]

Marketing Technologies, Other Technologies

6 Essential Digital Marketing Trends for Small Businesses

October 6, 2021

Via: Entrepreneur

Major brands today love digital marketing because of the flexibility it offers. Done right; it’s cost-effective and methodical. And it is, without a doubt, the best way for small businesses to gain a competitive edge. Total digital ad spending is […]

Marketing Technologies, Other Technologies

How Search Engines Use Machine Learning: 9 Things We Know For Sure

August 13, 2021

Via: Search Engine Journal

Tech giants are investing heavily in machine learning. In 2019, Microsoft invested in 11 artificial intelligence (AI) startups, with $1 billion for OpenAI alone. And they aren’t even the biggest source of corporate venture capital flooding into AI startups. In […]

Automation, Marketing Technologies

4 Ways AI Will Make You a Better Marketer in 2021

January 26, 2021

Via: Target Marketing

In 2021, companies who tap into the benefits of artificial intelligence can personalize every experience and ultimately drive growth. Many AI capabilities are already available in the tools we use daily—helping marketers understand what’s working, what’s not working, and opportunities […]


6 Email Marketing Trends to Look Out for in 2020

March 9, 2020

Via: Laura Brenen

Email marketing has come a long way since Gary Thuerk sent out the first-ever mass-email in 1978—back then, 400 recipients were considered a “mass”. Nevertheless, this email blast resulted in about $13 million in sales. Today, email marketing is still […]

Automation, Marketing Technologies

4 Ways Artificial Intelligence Can Impact Your Conversion Rates

November 7, 2019

Via: Target Marketing

At this point, there is little doubt that artificial intelligence is the future of business. The Salesforce “State of Marketing” report found that more than a fifth of businesses currently use AI for marketing purposes, including programmatic buying, personalization, and […]

Marketing Technologies, Other Technologies

Speak Up: How Voice Search is Changing Shopping Behavior

July 2, 2019

Via: Chief Marketer

Voice search is becoming a convenience many consumers rely on, but the results served up isn’t really impartial. All the leading smart speakers serve up biased search results and pre-filtered shopping recommendations. Artificial intelligence isn’t independently intelligent, it’s programmed, with […]

Marketing Channels, Web Advertising

Is Your SEO Thinking Showing Its Age? Here’s How to Fix It

April 23, 2019

Via: Target Marketing

Are you still thinking that your SEO success can be measured in keyword rankings? If you are, you are a bit behind the power curve and your SEO thinking is passé. Today, SEO is all about audience and relevancy, not […]