Artificial intelligence, machine learning and neural networks are major buzzwords in the SEO community today. Marketers have highlighted these technologies’ ability to automate time-consuming tasks at scale, which can lead to more successful campaigns. Yet many professionals often have trouble distinguishing between these concepts.
“Artificial intelligence is essentially the term that defines the whole space,” said Eric Enge, president of Pilot Holding and former principal at Perficient, in his presentation at SMX Next. “Machine learning is a subset of that [AI] set around specific algorithms.”
