The Federal Trade Commission (FTC) issued a warning shot to companies that are getting overzealous with artificial intelligence (AI) claims in their advertising. In a blog post published Tuesday, the agency described the technology as a “marketing term” and, following that definition, something that is subject to overuse and abuse. Missteps include exaggerations about what can be accomplished through AI in its current state and using the AI label as a reason to inflate prices or influence labor decisions.