Tag: ad fraud


Google Investigating Local Ad Fraud Affecting Business Pages

February 7, 2024

Via: Search Engine Journal

Google is looking into concerning reports that some businesses are sabotaging competitors’ Google Business Pages (GBPs) by creating fake Local Service Ads (LSAs) linked to their profiles. Google Ads Liaison Ginny Marvin acknowledged the tactic on X (formerly Twitter) after […]

Marketing Channels, Web Advertising

$84 billion of ad spend lost due to ad fraud in 2023

September 28, 2023

Via: Search Engine Land

Why we care. Ad fraud could be costing your brand money, hurting campaign results, leaving you with fewer genuine leads and poor advertising ROI. With this in mind, it may be worthwhile exploring fraud-blocking technology or reallocating some of your […]


Understanding and Combating Ad Fraud: A Comprehensive Guide

June 19, 2023

Via: Martech Zone

Ad fraud has emerged as a serious concern that undermines the efficiency and integrity of online advertising technology (Adtech). Ad fraud is a deceptive practice that disrupts the normal functioning of advertising operations, leading to substantial monetary losses for advertisers […]

Digital Media & Mobile, Media

iOS More Prone To Ad Fraud Attempts Than Android

February 8, 2017

Via: Media Post

Apple’s iOS platform is 50% more prone to fraudulent traffic than the Android mobile platform. That’s according to “The State of Mobile Ad Fraud 2016,” a report from ClicksMob, amobile performance platform that markets anti-fraud technology. Among the findings: –Perpetrators […]