February 7, 2024
Via: Search Engine JournalGoogle is looking into concerning reports that some businesses are sabotaging competitors’ Google Business Pages (GBPs) by creating fake Local Service Ads (LSAs) linked to their profiles. Google Ads Liaison Ginny Marvin acknowledged the tactic on X (formerly Twitter) after […]
Marketing Channels, Web Advertising
September 28, 2023
Via: Search Engine LandWhy we care. Ad fraud could be costing your brand money, hurting campaign results, leaving you with fewer genuine leads and poor advertising ROI. With this in mind, it may be worthwhile exploring fraud-blocking technology or reallocating some of your […]
June 19, 2023
Via: Martech ZoneAd fraud has emerged as a serious concern that undermines the efficiency and integrity of online advertising technology (Adtech). Ad fraud is a deceptive practice that disrupts the normal functioning of advertising operations, leading to substantial monetary losses for advertisers […]
February 8, 2017
Via: Media PostApple’s iOS platform is 50% more prone to fraudulent traffic than the Android mobile platform. That’s according to “The State of Mobile Ad Fraud 2016,” a report from ClicksMob, amobile performance platform that markets anti-fraud technology. Among the findings: –Perpetrators […]
April 16, 2024
April 11, 2024
April 4, 2024
April 11, 2024
March 27, 2024
Copyright © 2024. All rights reserved
