Ad fraud has emerged as a serious concern that undermines the efficiency and integrity of online advertising technology (Adtech). Ad fraud is a deceptive practice that disrupts the normal functioning of advertising operations, leading to substantial monetary losses for advertisers and diluting the effectiveness of ad campaigns.
The intention of defrauding advertisers and publishers in the digital advertising ecosystem. The primary goal of ad fraud is to siphon off advertising dollars for illicit gain. Here’s how the perpetrators of ad fraud typically profit:
