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TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

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Why SEO Is Critical for Small Businesses (and How to Improve It)

June 19, 2023

Via: Entrepreneur

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Search engine optimization (SEO) helps increase website traffic by improving search engine ranking. If you’ve wondered whether your small business really needs to focus on SEO, you aren’t alone.

Over 50% of small businesses don’t have an SEO strategy, and 22% have no plans to create or implement one in the coming year. Considering that SEO can help businesses establish authority within an industry and build brand awareness, neglecting to explore the world of SEO can severely limit growth.

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