Why we care. Ad fraud could be costing your brand money, hurting campaign results, leaving you with fewer genuine leads and poor advertising ROI. With this in mind, it may be worthwhile exploring fraud-blocking technology or reallocating some of your ad budget to your SEO strategy.
Key findings. Juniper’s study analyzed digital advertising in 45 countries across 8 regions, using a dataset of over 78,700 data points from 2019 to 2028. The research found that:
- 22% of all online ad spend is lost due to ad fraud in 2023.
- 30% of mobile ad spend is lost to ad fraud in 2023.
- $172 Billion of ad spend is projected to be lost due to ad fraud by 2028.
- $23 Billion per year can be recovered by using fraud mitigation platforms.
