Top

News

Twitter Shares New Insights into Gen Z Usage and Engagement

October 13, 2021

Via: Social Media Today

Twitter has provided some new insight into how younger audiences engage via tweet, and what they’re looking for from brands, specifically, on the platform. And as you might expect, younger users drive the discussion on the platform – though you […]


Content & SEO, Marketing Channels

Does Members-Only or Gated Content Have SEO Value?

October 12, 2021

Via: Search Engine Journal

Today’s Ask an SEO question comes from Kyriakos in North Carolina. Kyriakos asks: We have a B2B member only website. Some of the content on our site is available to guests/not logged in users, but most of our content is […]


Marketing Technologies, Other Technologies

10 Questions to Help Small Businesses Narrow Down Their Target Audiences

October 12, 2021

Via: Small Business Trends

Pinpointing a target audience is one of the most crucial steps in launching any successful business effort, including creating marketing campaigns and increasing sales. However, determining your audience is often much easier said than done. Before you can narrow down […]


News

Travel app downloads up 14% in H1 2021

October 12, 2021

Via: Business of Apps

Travel app downloads jumped 14% to 143 million in H1 2021 compared to the previous year as a growing number of consumers are getting vaccinated and return to travel. That’s according to new data released by Sensor Tower which shows […]


Big Data, Customer Data

What’s AI’s Role In A Privacy-Centric Ad Landscape?

October 12, 2021

Via: AdExchanger

Google’s announcement that its “data-driven attribution” – that its machine-learning-driven attribution modeling will be the default attribution method in Google Ads – took many by surprise. But Google’s move is right in line with a current industry trend – one […]


Big Data, Platforms & Software

Microsoft announces updates to Smart Pages website builder

October 11, 2021

Via: Search Engine Land

In February, Microsoft launched Smart Pages, a free website builder service to help small businesses that may not have had websites. This was critical during the pandemic as more businesses were essentially required to be online. However, many SMBs don’t […]


Big Data, Platforms & Software

Google Search Console testing tools to match URL Inspection tool

October 11, 2021

Via: Search Engine Land

Google Search Console’s public facing testing tools will be aligned more closely to the URL Inspection tool, the company announced today. Google said it is updating the these tools “designs and improving features to be fully aligned with the URL […]


Marketing Technologies, Other Technologies

How to Sell Digital Products

October 11, 2021

Via: Small Business Trends

The easy definition of digital products are intangible assets. Think pictures, e-books, online courses and music. Something that doesn’t have a physical form. This blog will cover how to sell digital products. From coming up with the idea, to where […]


Content & SEO, Marketing Channels

7 Ways to Use Google Trends for SEO & Content Marketing

October 11, 2021

Via: Search Engine Journal

Google Trends is the only keyword research tool that offers insights based on actual Google search data. These seven tips on how to use Google Trends will show you how to extract real keyword trends that are accurate and will […]


Big Data, Customer Data

Shoppers Want Emails To Tell Them When Products Are Out Of Stock: Study

October 11, 2021

Via: MediaPost

Out-of-stock issues are on the upswing. And consumers are frustrated: they feel brands should clearly communicate inventory problems, according to Customer Experience Survey, a study by Digital Commerce 360/Bizrate Insights, prepared by Lauren Freedman. Among consumers polled, 50% say the […]