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Marketing Channels, Web Advertising

The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It

June 21, 2022

Via: Search Engine Journal

If you’re looking for sustainable growth opportunities and meet the following criteria, you’re in the right place. Your agency has not reached the multi-million dollar mark yet. Your agency is directly responsible for PPC fulfillment. PPC is not your agency’s […]


Marketing Channels, Web Advertising

Avoid These Top 6 Remarketing Campaign Mistakes

June 20, 2022

Via: Search Engine Journal

Alongside any PPC effort, it is worth setting up a companion remarketing campaign. Too often, campaigns target all users with the same ads and the same bids – users who are seeing your ads for the first time and those […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

7 Ways To Use AI Writing Tools To Generate Content Ideas

June 20, 2022

Via: Search Engine Journal

Creating relevant, engaging, original content for your audience on a regular schedule is a necessary aspect of any content marketing strategy. The more content you create, the more keywords your website is going to rank for in search results, and […]


Content & SEO, Marketing Channels

What Is The Difference Between Search Queries And Keywords?

June 20, 2022

Via: Search Engine Journal

Marketers use the terms search query and keyword interchangeably with no ill intention, but how the two terms differ needs to be clarified. Because not knowing the difference between a query and a keyword can lead to poor-performing search marketing […]


News

Livestream shopping app installs jump 77% in 2022

June 20, 2022

Via: Business of Apps

The livestream shopping trend appears to be one US consumers have grown fond of over the last few months with the top 10 livestream shopping apps reaching 2.3 million installs. According to data from Sensor Tower, installs were up 77% […]


Marketing Channels, Social Media Marketing

5 Steps to Crafting an Authentic Social Media Presence For Your Business

June 17, 2022

Via: Entrepreneur

When it comes to social media marketing, authenticity is key, but curating an authentic brand identity that helps you stand out online, helps you build trust and helps you gain visibility on social media platforms can be quite challenging. From […]


Marketing Channels, Social Media Marketing

Could TikTok Be A Search Engine? For Many Users, It Already Is

June 17, 2022

Via: Search Engine Journal

TikTok was spotted testing a new search feature, raising questions about its viability as a search engine. Interestingly, many people already use it as one. According to a screenshot shared on Twitter, TikTok is starting to show suggested search terms […]


Content & SEO, Marketing Channels

10 Local SEO Strategies For Doctors And Dentists

June 17, 2022

Via: Search Engine Journal

Google contributes a large percentage of traffic to many healthcare websites. For doctor appointment bookings, 57% of patients start by using online search. And when patients are searching for a healthcare facility on Google, they genuinely mean business. SimilarWeb finds […]


News

Netflix mobile games attract 13 million downloads

June 17, 2022

Via: Business of Apps

Over the past year, Netflix has been bolstering its mobile gaming with acquisitions of gaming studies and developers such as Night School Studio and Next Games. Now, it seems the effort is paying off as the company looks to diversify […]


Content & SEO, Marketing Channels

How Long Does It Take To See Results From Link Building?

June 16, 2022

Via: Search Engine Journal

It’s almost a standard question: SEO clients want to know how quickly they’ll see results from link-building efforts. They want positive change as soon as possible and it makes sense – a lot of time, work, and money go into […]