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How to Impact Diversity When All Brands Are at Stake

January 18, 2021

Via: Target Marketing

As marketing professionals, we are uniquely positioned to shape how people think, see themselves and view the world. Marketing has the power to influence culture; this is a power we should not take lightly. Our storytelling exposes people to perspectives. […]


Marketing Channels, Web Advertising

4 trends that will mark digital marketing in 2021

January 15, 2021

Via: Entrepreneur

Lotame , a firm specializing in data enrichment solutions to meet consumers, revealed the four trends that will mark the digital marketing industry in 2021. 1.- Privacy and identity, much more united Privacy will be the competitive advantage in 2021 […]


Marketing Channels, Web Advertising

17 SEO & Digital Marketing Expert Tips from SEJ eSummit 2021

January 15, 2021

Via: Search Engine Journal

With 2020 firmly in the rearview, digital marketers are now looking to adapt to changed consumer behavior and markets – and to level up their skills for 2021. One of the most useful and prevalent traits in digital marketing is […]


News

You’ve Got Time! Build Your 2021 Marketing Strategy Now

January 15, 2021

Via: Search Engine Journal

Last year was unprecedented, brutal, trying times, and more. But enough of the 2020 talk. Now you’ve got your whole year in front of you (which, if your schedule looks anything like mine, started in a dead sprint!). There’s just […]


Editorial

Rebuilding the Funnel: An Outlook for Sales in 2021

January 14, 2021

Via: Natalie Dunn

To say that 2020 has been a whirlwind for our economy is an understatement. However, with a new year come new possibilities and potential for a significant upward correction in revenue potential for B2B companies. The effect of the past […]


Editorial

Breakthrough Year: An Outlook for ABM in 2021

January 14, 2021

Via: Natalie Dunn

Introduction While many forecasts for 2021 draw on the technology-driven changes that became the bedrock of any business activity in 2020, I see the coming year in marketing as being defined by the advancement of a longstanding trend: Account Based […]


Editorial

Staying Agile: Outlook for B2B Content Marketing in 2021

January 14, 2021

Via: Natalie Dunn

B2B marketers know that great content evolves and adapts with its audiences. While the world has had to adjust to new means of operating in 2020, so has the B2B market. From the production of content through to its distribution, […]


Marketing Channels, Web Advertising

4 Must-Try Retail PPC Strategies for 2021

January 14, 2021

Via: Search Engine Journal

Last month, I compiled a shortlist of strategies for B2B businesses to try in PPC advertising this new year. Now, I’d like you to turn your attention to retail advertisers. Let’s face it: it’s simple to stay with the strategies […]


Marketing Technologies, Other Technologies

No-Click Searches Require a New Way to Measure SEO Results

January 14, 2021

Via: Search Engine Journal

Back in August 2019, Rand Fiskin, the CEO and co-founder of SparkToro, wrote a largely cited post on no-click searches. In Less than Half of Google Searches Now Result in a Click, Fishkin wrote: “We’ve passed a milestone in Google’s […]


Marketing Channels, News, Web Advertising

5 Digital Advertising Tips That You Need to Know

January 14, 2021

Via: Entrepreneur

The success of a digital advertising campaign depends on a variety of factors: From targeting the right audience to converting them into customers to carefully executing every step of the process is crucial to the competency of your campaign. If […]