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Marketing Channels, Web Advertising

How Much Can You Trust Recommendations In Google Ads?

January 24, 2022

Via: Search Engine Journal

You can barely go a minute in Google Ads without seeing recommendations put in front of you. The overview screen surfaces them in a highly visible box. The notification bell turns red, alerting you to the fact that you have […]


Automation, Marketing Technologies

How AI can automate SEO tasks at scale

January 21, 2022

Via: Search Engine Land

Artificial intelligence, machine learning and neural networks are major buzzwords in the SEO community today. Marketers have highlighted these technologies’ ability to automate time-consuming tasks at scale, which can lead to more successful campaigns. Yet many professionals often have trouble […]


Content & SEO, Marketing Channels

Google Answers Why Entire Top 10 is “Stolen” Content

January 21, 2022

Via: Search Engine Journal

An editor from the popular news site The Verge tweeted that a new article was replaced on page one of Google’s search results by other sites that had copied it. Danny Sullivan answers why that is happening. Copied Content that […]


News

Coca-Cola refreshes can designs to highlight flavor portfolio

January 20, 2022

Via: Marketing Dive

Coca-Cola’s latest packaging refresh attempts to streamline a growing range of Coke products that includes flavors like Cherry Vanilla and both full-sugar and zero sugar options with new rules around can and logo colors. “We wanted to modernize and simplify […]


Content & SEO, Marketing Channels

Good SEO vs Great SEO: Experts Share 6 Key Differences

January 20, 2022

Via: Search Engine Journal

For years, I‘ve wanted to learn about SEO but it seemed so daunting and mysterious. Fast forward to today and I find myself here in the editorial team at SEJ, getting an early glimpse at column after column of great […]


Marketing Channels, Social Media Marketing

4 Ways To Find The Best Instagram Influencers For Your Business

January 20, 2022

Via: Search Engine Journal

For another year, Instagram remains the top social media platform for influencer marketing. In the most recent State of Influencer Marketing by Linqia, 93% of marketers agree that Instagram is the best social channel for influencer marketing. In addition to […]


Marketing Channels, Social Media Marketing

Do LinkedIn Newsletters Actually Get Results for Brands?

January 19, 2022

Via: CMI

The notifications keep popping up in the My Network section of my LinkedIn account. But they’re not the usual request to connect. Instead, they’re invitations from people asking me to subscribe to their newsletters. I received six click-to-subscribe requests on […]


Content & SEO, Marketing Channels

Avoid These 9 Enterprise SEO Reporting Mistakes That Devalue Your Data

January 19, 2022

Via: Search Engine Journal

Enterprise SEO can seem slow, expensive, and burdened with process. This is particularly true in reporting, where workflows and deliverables can be extensively detailed and nuanced. Whether you deliver physical reports or have online reporting, dashboards, or presentations, there’s a […]


News

Action mobile game player spending jumps 70%

January 19, 2022

Via: Business of Apps

Player spending in action genre mobile games grew almost 70% in the US in 2021 to over $966 million. That’s according to the latest data from SensorTower which also shows that action was the fastest rising genre with Open World […]


News

Marriott seeks TikTok creators to drive content around loyalty program

January 18, 2022

Via: Marketing Dive

With its “30 Stays, 300 Days” contest, Marriott is embracing user-created content (UCC) on a social media platform whose importance to marketers continues to grow exponentially. UGC accounts for 39% of media hours versus 61% for traditional studio media, according […]