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Content & SEO, Marketing Channels

How Google’s continuous scroll can impact SEO

January 20, 2023

Via: Search Engine Land

To click or to scroll? That’s not the question! The way I see it, continuous scroll signals a move away from the outdated “page” metaphor. Since the early 1990s, we have used the term “webpages,” as if websites were printed […]


Content & SEO, Marketing Channels

13 key SEO metrics to track in 2023

January 20, 2023

Via: Search Engine Land

What are SEO metrics? SEO metrics are data sets that help determine the success of SEO’s role in digital marketing campaigns. By analyzing data, marketers can understand how valuable SEO’s contribution to marketing is. It allows marketers to benchmark success […]


Content & SEO, Marketing Channels

Interactive Content: 10 Types To Engage Your Audience

January 20, 2023

Via: Search Engine Journal

What Is Interactive Content Marketing? Interactive content means content that prompts your audience to participate in some way, rather than simply consuming the information passively. It doesn’t necessarily need to be anything fancy, it could be as simple as clicking […]


Content & SEO, Marketing Channels

10 Tools You Can Use For SEO Competitive Analysis

January 20, 2023

Via: Search Engine Journal

1. Semrush Pricing: Plans start at $119.95 per month. Semrush not only offers good data for search results analysis, but everything functions the way you expect it to – it’s that easy to use. There is no need to read […]


Big Data, Platforms & Software

How to maximize your ecommerce campaigns with Performance Max

January 19, 2023

Via: Search Engine Land

Google’s launch of Performance Max, a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. Performance Max provides a unified buying service to all Google placements by displaying ads across YouTube, Display, Search, […]


Content & SEO, Marketing Channels

How to create an enterprise SEO monthly report

January 19, 2023

Via: Search Engine Land

My enterprise SEO monthly report template to answer all your boss’s questions Based on inspiration from Tom Critchlow’s The SEO MBA and Adam Gent’s SEO Roadmap, I created this enterprise SEO monthly report template. This report includes screenshots of all […]


Content & SEO, Marketing Channels

Using Excel For SEO: 7 Essential Tips & Tricks You Might Not Know

January 19, 2023

Via: Search Engine Journal

Why Excel For SEO Tasks? While many paid tools can help you do the same tasks, Excel is a fantastic option to enhance, combine, or replace those tools. It’s affordable and comes with a range of tools you already use. […]


News

10 Crucial Marketing Tips for Online Businesses

January 19, 2023

Via: Entrepreneur

1. Understand your target audience: It’s important to know who you are selling to, so you can create marketing campaigns that appeal to them. Conduct market research to learn more about your target audience and their needs, preferences, and behaviors. […]


Content & SEO, Marketing Channels

Technical SEO report reveals what matters in 2023

January 19, 2023

Via: Search Engine Land

Resources matter. The biggest risk the report highlighted was an organizational lack of resources. A lack of resources means changes don’t get made or are very slow to get made – which means less than stellar SEO results. So if […]


News

9 marketing trends to watch as 2023 tests transformation bets

January 18, 2023

Via: Marketing Dive

The marketing playing field reset in 2022 as pandemic-driven trends once viewed as permanent proved anything but and economic constriction created digital whiplash. This year will test if the industry’s transformational moves have long-term viability: Will ad-supported streaming really usurp […]


Content & SEO, Marketing Channels

Ecommerce content: How to demonstrate beneficial purpose and expertise

January 18, 2023

Via: Search Engine Land

Defining beneficial purpose and page quality To recap, Google defines beneficial purpose as “the overall intention of the page, as determined by the creator of the page.” In other words: What is the purpose of the page? Is it to […]


Content & SEO, Marketing Channels

A Guide To Enterprise SEO Strategy For SaaS Brands

January 18, 2023

Via: Search Engine Journal

5 Unique Digital Challenges For SaaS Companies 1. Economies Of Scale As I stated in the introduction, SaaS marketers face a tough challenge in scaling SaaS businesses to a comfortable degree in order to offset the cost of hosting their […]


Content & SEO, Marketing Channels

When Is The Right Time To Do A Content Audit For SEO?

January 18, 2023

Via: Search Engine Journal

There is no right or wrong answer for when to do a content audit, as each site is unique, but there are signals it is time to do a content review. And an annual performance audit doesn’t hurt either. One […]


News

Top 3 Must-Haves for Your Digital Marketing in 2023

January 18, 2023

Via: Martech Zone

Social Media Social media has become an essential component of any digital marketing strategy. It is nothing new for digital marketers. It is, however, entirely new almost weekly regarding how consumers utilize social media. Before, the main way to research […]


Content & SEO, Marketing Channels

Custom CMS Development: 4 Content Management Trends To Consider 

January 18, 2023

Via: Martech Zone

Headless Architecture Headless architecture implies a separation between the front-end and back-end during CMS development. A typical headless CMS represents a centralized repository for storing and managing corporate content and digital assets. Such systems usually do not have a user […]


Big Data, Platforms & Software

From Zero To ChatGPT Hero: How To Harness The Power Of AI In Marketing

January 17, 2023

Via: Search Engine Journal

What Can ChapGPT Do? So what can ChatGPT do for you? For starters, it can help you generate ideas and content. Imagine producing more and higher-quality work in less time – that’s the power of ChatGPT. It can also streamline […]


Content & SEO, Marketing Channels

Website Indexing For Search Engines: How Does It Work?

January 17, 2023

Via: Search Engine Journal

Web Indexing Indexing is where the ranking process begins after a website has been crawled. Indexing essentially refers to adding a webpage’s content to Google to be considered for rankings. When you create a new page on your site, there […]


Marketing Channels, Social Media Marketing

For 52% of marketers, economic uncertainty is key driver for increase in social media app ad budgets

January 17, 2023

Via: Business of Apps

Over the last few weeks, we’ve seen social media emerge as one of the hottest media targets for app and mobile advertisers in 2023. More than half of marketers are looking to boost their ad spending on social channels and […]


Marketing Channels, Social Media Marketing

How to Use Social Media to Build Credibility

January 17, 2023

Via: E-Marketing Associates

Social media provides many ways to connect with existing clients and make new connections, but many mistakes can occur on the internet and these social platforms. Unfortunately, your digital footprint can be challenging to erase in many cases. If you […]


Marketing Channels, Social Media Marketing

Ad spending on TikTok defies advertising slowdown

January 17, 2023

Via: Digiday

Every downturn is good for someone. Take TikTok, for instance. Even as marketers continue to scrape dollars back wherever they can, whether that be from TV or Facebook, they can’t stop pouring money into the short-form video app. And that’s […]