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Big Data, Customer Data

Using Data to Engage Consumers, Drive Revenue and Reduce Waste

March 12, 2019

Via: Target Marketing

Intelligently using data is key for midsized online retailers to succeed in today’s hyper-competitive market, while at the same time offering the curated experiences that modern shoppers demand. What follows are three simple ways to leverage data to effectively engage […]


Marketing Channels, Web Advertising

Google Programmatic Changes in a Couple Months

March 11, 2019

Via: Target Marketing

Google Programmatic ad auction prices will change, probably rising, within the next couple of months and first-price auctions will be the norm in Google Ad Manager by the end of the year, reads a product update post from the tech […]


Big Data, Customer Data

Data Privacy Policymaking Words of Warning From Europe

March 11, 2019

Via: Target Marketing

Two weeks back, two hearings in Congress were held about a possible forthcoming new federal data privacy law for the United States. Some of the testimony included fascinating insight. It’s been nearly nine months since the European Union’s (EU) General […]


Content Marketing, Marketing Technologies

The Value of Marketing Simplicity in a Complex World

March 8, 2019

Via: Target Marketing

How many times have you heard, “the average consumer is exposed to ‘X’ number of ads each day?” The cliché often accompanies a pitch for a creative platform or placement intended to stand out in a crowd. In competitive markets, […]


Big Data, Customer Data

Why Preference Management Is the Secret to Customer Retention

March 8, 2019

Via: Target Marketing

At the end of every holiday shopping season, infographics and statistics are released to illustrate how successful retail marketing campaigns were in obtaining new customers or pushing sales receipt totals higher. These two data points are not only connected but […]


Automation, Big Data, Customer Data, Marketing Technologies

Human Automation — With a Little Help From Good Machines

March 7, 2019

Via: Target Marketing

We should be mindful when dropping buzzwords (refer to “Why Buzzwords Suck”). As more and more people jump on the bandwagon of a buzzword, it tends to gain magical power. Eventually, some may even believe that buying into a “word” […]


News

It’s Time for Marketing Teams to Ditch the Resume and Focus on Skills

March 7, 2019

Via: Adweek

At first glance, the marketing industry appears strong as ever heading into 2019. Digital marketing roles have doubled in 2012, and ad agency jobs are nearing an all-time high for the first time in nearly 20 years. But despite the […]


Marketing Channels, Web Advertising

4 Factors That Cause Google Ads Campaigns to Fail

March 6, 2019

Via: Target Marketing

Google Ads campaigns can be a very effective way to generate leads if you know what you’re doing. The problem is that many people jump into Google Ads blindly. They figure Google will lead them through the steps and instantly, […]


Big Data, Customer Data, News

New Privacy Regulations Coming Your Way: California Consumer Privacy Act (CCPA)

March 6, 2019

Via: Target Marketing

Have you recovered from last spring’s GDPR adrenaline rush yet? Everybody in publishing was nervous about finding the right way to comply with new European privacy regulations. It did not seem like there was one clear path to compliance. As […]


Big Data, Customer Data

3 Time-Wasting Missteps to Avoid When Collecting Data for Marketing Use

March 5, 2019

Via: Target Marketing

Being a “data-driven” marketer may make good cover letter material. But when it is actually true, it makes for incredible business gains. There are plenty of reasons for the gap between marketers’ ideals or promises and their actual everyday processes: […]