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Big Data, Platforms & Software

TikTok-native publishers look to expand business on other platforms after building audiences

April 19, 2021

Via: Digiday

TikTok-native publishers like Flighthouse and SongPsych have reached a milestone in the maturity of a modern media company. Like the YouTube-native, Facebook-native, Instagram-native and Snapchat-native publishers that came before them, these outlets that have amassed large followings on the ByteDance-owned […]


Editorial

7 Ways to Boost Your SEO

April 19, 2021

Via: Rachel Oldford

Search Engine Optimization (SEO) is beginning to sound like a cliche in the digital marketing world. However, it is not.  A shocking statistic shows that only 0.78% of Google searchers click on results from the 2nd page. That means optimizing […]


Big Data, Customer Data

Brands could lose fickle Gen Zers over poor digital experiences

April 16, 2021

Via: Marketing Dive

Gen Z is known for being “digital natives” who were born after the internet was commercialized and who grew up using smartphones, making them fluent in messaging, social media and other apps. As they reach adulthood, gain spending power and […]


Big Data, Customer Data, Marketing Technologies, Mobile Marketing

Majority of mobile advertisers concerned about compliance with privacy laws

April 16, 2021

Via: Business of Apps

A majority (73%) of advertisers in the US and UK are concerned about complying with privacy changes. That’s according to new research from AppsFlyer, the mobile attribution expert. The State of Measurement, Privacy and Compliance – Top List of Advertiser […]


News

Dating app revenues skyrocket to $100 million in January 2021 alone

April 16, 2021

Via: Business of Apps

The use of dating apps worldwide continued to grow throughout the pandemic even though people were more restricted when it came to meeting up. Data by Finaria.it found that revenues among the top five dating apps hit $100 million in […]


Marketing Channels, Social Media Marketing

TikTok to launch new eCommerce ad formats

April 16, 2021

Via: Business of Apps

TikTok is getting ready to launch new eCommerce-focused ad formats to bolster its revenues. According to leaked information obtained by Business Insider, the popular app is gearing up to diversify its range of in-stream shopping tools. ‘Collection Ads’ will allow […]


Marketing Channels, Social Media Marketing

How to Create an Eye-Catching Instagram Ad

April 15, 2021

Via: Search Engine Journal

Like all things in marketing, there’s no single silver bullet to find success with Instagram advertising. Though it can be a highly successful ad channel for brands of all sizes and is among the most popular with advertisers in consumer-facing […]


Big Data, Platforms & Software

12 Best Ecommerce Platforms and Software for Your Online Store

April 15, 2021

Via: Small Business Trends

Besides having a brick-and-mortar shop, going online to offer your products and services comes with lots of opportunities for your business. An eCommerce platform is a software application that helps businesses sell products and services online. Ecommerce platforms also help […]


Marketing Channels, Social Media Marketing

Branded Hashtag Challenges on TikTok among most successful for brands

April 15, 2021

Via: Business of Apps

According to TikTok over a third of its users now take part in Branded Hashtag Challenges. These are hashtag competitions usually sponsored by brands and companies to bolster their recognition and awareness. New research from Mediakix has found that the […]


News

Dollar Tree Launches Its Retail Media Network (We May Have Just Hit Peak Retail Media Network)

April 15, 2021

Via: AdExchanger

On Thursday, Dollar Tree became the latest retailer to launch its own retail media network for its subsidiary, Family Dollar. The network, called Chesapeake Media Group, (Dollar Tree’s headquarters are located in Chesapeake, Virginia) joins the ranks of Walgreens, Walmart, […]