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By Humanizing Brands With AI, Common Marketing Issues Will Cease

January 10, 2019

Via: Adweek

Historically, many brand-based problems have stemmed from not being human enough. This issue is going to become more complex as people start talking to the smart microwaves and other devices Amazon and other tech companies plan to introduce. While artificial […]


Marketing Channels, Web Advertising

Important Key Performance Indicators for SEO

January 9, 2019

Via: Target Marketing

Success online depends on how well you are optimizing your website and marketing your brand off-site. Times have changed, so have key performance indicators for SEO, and it’s no longer easy to rank a website for whatever keywords you believe […]


Marketing Technologies, Mobile Marketing

4 Tips Mobile Advertisers Can Use to Pick Ad Networks

January 8, 2019

Via: Target Marketing

Ad networks have been under scrutiny lately over costs, middlemen and media placements. With so many networks to chose from, marketers are up against a gamble when selecting a partner. Our research isolated the key metrics necessary to create the […]


Big Data, Marketing Technologies, Mobile Marketing, Platforms&Software

Twitter’s MoPub Mobile Ad Platform Is Now Integrated With Pixalate, DoubleVerify

January 8, 2019

Via: Adweek

Twitter’s MoPub mobile advertising platform is teaming up with Pixalate and DoubleVerify to ensure the quality of traffic across its network. MoPub said in a blog post that it runs more than 1.5 trillion live auctions per month to fill […]


Advertising Technology

Intent Targeted Ads Outperform Paid Search in B2B

January 8, 2019

Via: Aberdeen

Do you know what you are spending to attract a target account to your website? Most companies haven’t done the analysis. Would it surprise you to learn that in our Media Audits we found that the average paid search cost […]


Big Data, Marketing Channels, Platforms&Software, Web Advertising

It’s Time to Create a Risk-Free, Open and Connected Advertising Environment

January 7, 2019

Via: Adweek

The airplane is a miracle of an invention. A trip from New York to London, once a week-long steamship journey, can be completed in just six hours. But even with the promise of speedy travel, would you ever buy a […]


Big Data, Customer Data

5 Ways to Get More Customers and Improve Customer Experience with SMS

January 7, 2019

Via: Convince and Convert

As marketers, our goal should always be to meet our customers where they are. As much as we may want to establish and control the parameters of every interaction, it doesn’t work that way. Greater success lies in letting the […]


News

Consumers Have Made Their Needs Loud and Clear, yet Brands Keep Missing the Mark

January 4, 2019

Via: Adweek

In a fast-paced, competitive landscape, brands are doing everything they can to stand out and connect with the new consumer. But how many brands are actually reaching the consumer in a meaningful way? Havas recently put out a brand survey […]


Marketing Channels, Traditional Marketing, Web Advertising

This Ad Marketplace Uses Packages as a Prime Advertising Space

January 4, 2019

Via: Adweek

Brands try every available marketing tool to meet customer acquisition costs, and in the fancy digital age, some companies are bringing back some old-school tactics, like package ad inserts. UnDigital, a package insert advertising marketplace, is tapping into marketers’ concerns […]


Big Data, Customer Data

Rules of Engagement: Consumers Reveal Shopping and Data Privacy Preferences

January 3, 2019

Via: Target Marketing

With technology allowing more access than ever to consumers’ habits, preferences and personal information, retailers have a major opportunity to impact their shoppers’ experiences positively. Consumers have expressed a desire for this increased accommodation to their specific interests when shopping, […]