January 24, 2022

You can barely go a minute in Google Ads without seeing recommendations put in front of you. The overview screen surfaces them in a highly visible box. The notification bell turns red, alerting you to the fact that you have […]

January 21, 2022

Artificial intelligence, machine learning and neural networks are major buzzwords in the SEO community today. Marketers have highlighted these technologies’ ability to automate time-consuming tasks at scale, which can lead to more successful campaigns. Yet many professionals often have trouble […]

January 21, 2022

An editor from the popular news site The Verge tweeted that a new article was replaced on page one of Google’s search results by other sites that had copied it. Danny Sullivan answers why that is happening. Copied Content that […]

January 20, 2022

Coca-Cola’s latest packaging refresh attempts to streamline a growing range of Coke products that includes flavors like Cherry Vanilla and both full-sugar and zero sugar options with new rules around can and logo colors. “We wanted to modernize and simplify […]

January 20, 2022

For years, I‘ve wanted to learn about SEO but it seemed so daunting and mysterious. Fast forward to today and I find myself here in the editorial team at SEJ, getting an early glimpse at column after column of great […]

January 20, 2022

For another year, Instagram remains the top social media platform for influencer marketing. In the most recent State of Influencer Marketing by Linqia, 93% of marketers agree that Instagram is the best social channel for influencer marketing. In addition to […]

January 19, 2022

The notifications keep popping up in the My Network section of my LinkedIn account. But they’re not the usual request to connect. Instead, they’re invitations from people asking me to subscribe to their newsletters. I received six click-to-subscribe requests on […]

January 19, 2022

Enterprise SEO can seem slow, expensive, and burdened with process. This is particularly true in reporting, where workflows and deliverables can be extensively detailed and nuanced. Whether you deliver physical reports or have online reporting, dashboards, or presentations, there’s a […]

January 19, 2022

Player spending in action genre mobile games grew almost 70% in the US in 2021 to over $966 million. That’s according to the latest data from SensorTower which also shows that action was the fastest rising genre with Open World […]

January 18, 2022

With its “30 Stays, 300 Days” contest, Marriott is embracing user-created content (UCC) on a social media platform whose importance to marketers continues to grow exponentially. UGC accounts for 39% of media hours versus 61% for traditional studio media, according […]