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Unilever plans spending jump on ‘manpower-intensive’ digital marketing

October 23, 2020

Via: Marketing Dive

Unilever’s plans to spend more on its digital marketing are part of a bigger undertaking that seeks to help employees develop the skillsets for what Jope described as a “manpower-intensive marketing world.” That shift reflects the company’s greater presence in […]


Marketing Channels, Social Media Marketing

Pernod Ricard gets industry buy-in for tool that reports hate speech on social media

October 22, 2020

Via: Marketing Dive

EngageResponsibly comes as marketers grow increasingly alarmed about the failure of social media companies to provide a brand-safe environment for their advertising. Despite the ongoing content moderation efforts by social platforms, many consumers are still being exposed to hateful online […]


News

P&G sales surge amid pivot to digital, $100M investment in advertising

October 21, 2020

Via: Marketing Dive

As it did during the early days of the pandemic, P&G continues to double down on marketing as the health crisis changes consumer behaviors in the CPG category and elsewhere. At the same time, the company is well positioned to […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts

October 21, 2020

Via: Marketing Land

As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and training and software discounts for small businesses. Instagram ads with product […]


Marketing Technologies, Other Technologies

How marketers can be more efficient with their data and operations

October 20, 2020

Via: Marketing Land

As many marketers deal with the challenges created by a troubled economy, increased efficiency is expected across the board — from personnel to technology. But how can marketers be more efficient with their data and operations? “Technologies become obsolete so […]


News

Five Steps to Generating & Converting More Leads in 2021 and Beyond

October 19, 2020

Via: Convince and Convert

Digital marketers tend to focus on acquiring traffic to a website. This is where marketing budgets are usually spent. Yet, making the most of that traffic you acquire is a much smarter (and a more effective) marketing strategy. First of […]


Marketing Technologies, Other Technologies

Video advertising: tips on strategy

October 16, 2020

Via: Marketing Land

While video is an appealing channel for advertisers, there is still some lack of common agreement when it comes to startegy and metrics for video ad campaigns. One common misconception is that video campaigns need to be complex to have […]


Marketing Channels, Social Media Marketing, Web Advertising

Rite Aid joins ranks of retailers with digital media platforms for ads

October 15, 2020

Via: Marketing Dive

Rite Aid Performance Media presents an opportunity for brands to reach consumers across a variety of different channels, including Rite Aid owned and operated digital properties, social media, offsite programmatic display and digital out-of-home. These opportunities can be powerful for […]


Marketing Technologies, Other Technologies

What your CMO needs to hear about agile marketing

October 14, 2020

Via: Marketing Land

While your marketing team may be all jazzed up about agile, your CMO may need a little more convincing. Find out what to say (and what not to say) to your executive that will help her see the value in […]


Big Data, Customer Data

How to make your data sing

October 13, 2020

Via: Marketing Land

It is amazing; the horrible job many digital marketers do when reporting their work to clients. This includes both internal and external clients. Just think about how many marketing presentations and reports you’ve seen that simply contain screenshots from Google […]