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Marketing Channels, Traditional Marketing

When Marketing’s Not Working, Stop Trying So Hard

November 13, 2018

Via: Target Marketing

We see it all of the time. The most talented athletes who kill all records and expectations in their sport. During training. But when it comes to delivering during a high-pressure, high-stakes competition, they go cold, stiff, and can’t come […]


Marketing Technologies, Other technologies

6 Strategies for Medicare AEP Marketing Success

November 13, 2018

Via: Target Marketing

The leaves have changed into radiant hues and have begun to drop, football season is in full swing, and we’re already deep into Fall. Over dozens of Medicare Marketing AEP seasons, healthcare marketers have come to view Fall from a […]


Marketing Technologies, Mobile Marketing

5 Holiday Mobile Marketing Tips

November 12, 2018

Via: Chief Marketer

Black Friday has risen through the ranks to become one of the busiest shopping days for the holidays and beyond, and much of that activity now take place in the digital realm, with mobile taking the lead. Here’s five key […]


Marketing Technologies, Other technologies

How to Add Print Marketing to a Digital-First Brand

November 9, 2018

Via: Target Marketing

Amazon is the latest brand synonymous with digital marketing to add print marketing heavily into its mix. Google did it years ago. But other marketers who think of themselves as digital-first or even “only” can reap benefits from joining the […]


Email Marketing, Marketing Channels

3 Surprising Email Subscriber Lifecycle Stats

November 9, 2018

Via: Target Marketing

For email marketers, the people on the other side of the screen are the ones that will make or break your annual performance goals. Let’s start marketing to them accordingly. In my last article, I extolled the benefits of an […]


Marketing Channels, Social Media Marketing

Brands Have 24 Hours to Respond to Customer Comments on Social Media

November 8, 2018

Via: Target Marketing

This isn’t even about a brand crisis. Customer comments on social media represent expectations — 83% of the writers require brand responses within 24 hours, finds a new survey. Here’s what marketers need to know about what customers expect. Clutch, […]


Big Data, Customer Data

Does Your MarTech Stack Support Your Customer Experience Goals?

November 8, 2018

Via: Target Marketing

Your CEO has finally caught the customer experience fever and embraced customer experience as the new competitive battleground. As a result, she is empowering all functions to propose 2019 budgets that induce the organizational transformation from product-centric to customer-centric. As […]


News

Call the Big Play: Essential Marketing Strategy Tips for 2019

November 7, 2018

Via: Target Marketing

Was it crazy to start talking about next year in August? Not if you’re in the marketing department. Across America, CMOs and other leaders have been working for months to get funds, set expectations and lay the groundwork for a […]


Marketing Channels, Web Advertising

Parents Are Letting Their Kids Watch YouTube, But They’re Also Finding Unsuitable Content

November 7, 2018

Via: Adweek

YouTube is far from immune from questionable content, as 64 percent of respondents to a recent survey from Pew Research Center said they sometimes encounter videos that are obviously false or untrue while surfing the Google-owned video site, while 60 […]


News

Facebook Has Blocked Dozens of Accounts Possibly Linked to Foreign Entities

November 6, 2018

Via: Adweek

On the eve of the U.S. midterm elections, Facebook said it has blocked dozens of accounts that might be engaged in “coordinated inauthentic behavior.” In a blog post published on Monday night, the company said its “very early stage investigation” […]