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Big Data, Customer Data

Real-World Ways to Use Data to Improve Customer Experience

October 3, 2019

Via: Target Marketing

Whether you call it a funnel, a flywheel, a tower, a loop, a corridor, or any of the many terms we use to describe the customer journey, there’s one common challenge among brand marketers: How do we make the “customer […]


Content Marketing, Marketing Technologies

How Passion Projects and Cause Marketing Can Power Your Marketing

October 2, 2019

Via: Target Marketing

It’s not news that your marketing can’t be all about you. To borrow a pop culture expression, your prospects just aren’t that into you. They’re into what you can do for them. But once they’ve established that what you can […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Web Advertising

Introducing the New Benchmarks for Progressive Web Apps

October 2, 2019

Via: Target Marketing

How does your progressive web app (PWA) compare to other brands? While there are excellent PWA quality tests like the Lighthouse tool, until recently there’s been a dearth of metrics to compare against industry averages and identify opportunities to improve […]


Marketing Channels, Social Media Marketing

LinkedIn Adds Tools to Help Marketers Sharpen Their Campaign Targeting

October 1, 2019

Via: Adweek

LinkedIn added several tools to help marketers on its platform bolster the effectiveness of their targeting. Director of product management Abhishek Shirvastava said in a blog post detailing the new tools, “You’ve shared that one of your biggest priorities is […]


Marketing Channels, Traditional Marketing

How Music Can Shape Your Ad

September 30, 2019

Via: Target Marketing

With the exception of radio ads, advertising tends to be considered as a visual medium. However, if you’re creating a video ad that relies on both sights and sounds to sell something, you need to think carefully about the role […]


Marketing Channels, Web Advertising

It’s Time to Take Ownership of the Rising Review Culture

September 27, 2019

Via: Target Marketing

Are online ratings and reviews important to your business? They should be, as the influence of online product reviews on consumers continues to grow. Recently, Brightpearl conducted a survey of consumers, which reveals just how much we now rely on […]


Marketing Channels, Social Media Marketing

Instagram Continues to Gain on Facebook for Brands, But News Feed Stays Strong

September 27, 2019

Via: Adweek

Despite several gains by Instagram at the expense of its parent company, Facebook’s News Feed still snatches up 60% of overall social media ad spend, according to the recently release Must-Know Social Media Trends second-quarter-2019 report from social marketing platform […]


Marketing Channels, Web Advertising

How to Stop Being an SEO Avoider

September 26, 2019

Via: Target Marketing

SEO is unlike any discipline in your company. It influences your content, designs, and UX. At companies that are extremely focused on search optimization, it also influences public relations and social media activities. However, according to Jessica Bowman, owner of […]


News

Cause Marketing: Why Brands Should Take a Stand

September 26, 2019

Via: Chief Marketer

Customers no longer just want to buy from brands with great products and services. Today, customers want to support brands that share their values and have the courage to act on those beliefs. That means that brands can’t afford to […]


Automation, Email Marketing, Marketing Channels, Marketing Technologies

The Problem With Email Marketing Automation Flowcharts

September 25, 2019

Via: Target Marketing

A director of marketing with whom I worked on a content marketing project wanted feedback on her team’s email marketing automation campaigns. So she sent me an email automation flowchart. It was expertly organized, with decision diamonds based on prospect […]