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How SMBs are approaching digital marketing in 2024

February 26, 2024

Via: Search Engine Land

A new report released this month by Intero Digital (disclosure: I previously worked with Intero), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client […]


Advertising Technology, Mobile Marketing

Mobile Advertising in 2024: The Essential Guide

February 23, 2024

Via: Martech Zone

The average mobile user today is continually connected, tapping into a digital stream of information, entertainment, and social interaction at all times of the day. With the smartphone often being the last thing they see before they sleep and the […]


News

What Does A Digital Marketer Do?

February 23, 2024

Via: Martech Zone

Digital marketing is a multifaceted domain that transcends traditional marketing tactics. It demands expertise in various digital channels and the ability to connect with the audience in the digital sphere. A digital marketer’s role is to ensure the brand’s message […]


Marketing Channels, Web Advertising

WordPress: How to Add Custom Content After the First Post on a WordPress Homepage

February 22, 2024

Via: Martech Zone

There are several strategic reasons why someone might want to add content directly after the first post on the home page of a WordPress site or blog. Here are some examples: Advertising: Partner with ad networks to display relevant ads […]


Content & SEO, Marketing Channels

7 Strategic SEO Insights & Tactical Tips For 2024 And Beyond

February 22, 2024

Via: Search Engine Journal

I’ve been writing about search engine optimization (SEO) for more than 20 years. Looking back, I realize actionable SEO insights need to be thoroughly updated in this era of constant change. Circumstances have always changed quickly, but the pace of […]


News

PPC Experts Weigh In On CPC Inflation

February 22, 2024

Via: Search Engine Journal

Inflation is hitting everywhere, even your ad auctions. This year, the contributors offer guidance on navigating these increasing costs. Some note that directly seeking lower cost-per-click (CPC) prices may not be the answer. The advice includes: Validate and own your […]


Marketing Channels, Social Media Marketing

Instagram expands Creator Marketplace to help brands find creators for ads

February 22, 2024

Via: Search Engine Land

Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to […]


Marketing Channels, Web Advertising

Enhance Your Website’s Visibility and Dominate Your Competition With These Powerful Techniques

February 21, 2024

Via: Entrepreneur

Have you ever found that despite putting hours of effort into your content and link-building initiatives, you still need help to rank for your targeted keywords? It may be time to revisit the topic of search intent. Search intent is […]


Content & SEO, Marketing Channels

9 of the best custom GPTs for SEO in the GPT store

February 21, 2024

Via: Search Engine Land

OpenAI’s ChatGPT has proven to be a game-changing tool for SEO professionals. As Google has indicated an increased willingness to allow AI-generated content to rank and OpenAI has released new versions of GPT for enterprise use, the use cases have […]


Content & SEO, Marketing Channels

Integrating SEO into the multichannel customer journey

February 21, 2024

Via: Search Engine Land

Consumer behavior has become more complex and unpredictable. To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these […]


Marketing Channels, Social Media Marketing

Instagram pilots background editing tool and in-stream ordering

February 21, 2024

Via: Search Engine Land

Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. Backdrop explained. This new feature can automatically identify a main focus or […]


Uncategorized

SEO for user activation, retention and community

February 20, 2024

Via: Search Engine Land

SEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. However, the role of SEO can extend far beyond just acquisition. This article explores how SEO can strategically influence user activation, […]


Email Marketing, Marketing Channels

You’re Wasting Your Time Writing Ineffective Marketing Emails — Here Are 5 Time-Saving Tips For Crafting Emails That Drive Results.

February 20, 2024

Via: Entrepreneur

Every single day, I meet copywriters and business owners who keep asking me the same question: “How can I write emails faster without compromising on quality or watering down my message?” The reality is, crafting emails can be mentally draining […]


Marketing Channels, Web Advertising

PPC Made Easy: 4 Strategies To Save Time With No-Cost Tools

February 20, 2024

Via: Search Engine Journal

This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provide more than you need? It’s time to get back to the basics. Whether you’re an established […]


Marketing Channels, Social Media Marketing

YouTube Analytics now shows top-earning Shorts, Videos on Demand, and Lives

February 20, 2024

Via: Search Engine Land

YouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. Now, when you check the revenue by format cards, you not only see the estimated total revenue for your chosen video format for the prior […]


Content & SEO, Marketing Channels

Local search in 2024: Key trends and tactics for marketers

February 19, 2024

Via: Search Engine Land

Local has evolved from listings management to real experience and engagement. Today, consumers are looking for more personalized experiences and relevant conversations across all touch points. The behavior of a local consumer is changing rapidly in the world of AI-powered […]


Marketing Channels, Social Media Marketing

80% of influencers fail to disclose advertising content, putting brands at risk

February 19, 2024

Via: Search Engine Land

Four in five social media influencers do not disclose paid content, according to a new report by the European Commission. Why we care. If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising […]


Content & SEO, Marketing Channels

Will traffic from search engines fall 25% by 2026?

February 19, 2024

Via: Search Engine Land

Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? That’s what Gartner, a technological research and consulting firm, is predicting. Why we care. SEO and PPC […]


Content & SEO, Marketing Channels

Instant SEO Boost: 10 Easy Strategies That Make An Immediate Impact

February 19, 2024

Via: Search Engine Journal

If you find yourself struggling to prioritize your SEO tasks effectively, you’re certainly not alone. It can be overwhelming trying to determine where you should focus your efforts to raise your website’s rankings. So rather than drowning in a sea […]


Content & SEO, Marketing Channels

9 SEO Tips to Help You Rank No. 1 on Google in 2024

February 16, 2024

Via: Entrepreneur

Many entrepreneurs and small business owners struggle to reach the top spot on Google after the Helpful Content Update. However, the consequences of not ranking well can be severe, from making your website hard to find to limiting your potential […]