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Adtech industry reacts to latest universal ID updates

August 6, 2020

Via: CMO

The adtech industry is responding favourably to efforts to provide alternative user identification data mechanisms to replace traditional cookie tracking. But several have warned privacy and security concerns remain a significant hurdle to adoption. One of the latest solutions on […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Industry: Snapchat’s first B2B marketing push is a timely, smart move

August 6, 2020

Via: CMO

Snapchat’s first global B2B marketing campaign is being positioned as an overdue and clever step in solidifying the social media brand’s position as its platform rivals face claims of racial insensitivity and advertising boycotts through to data privacy challenges. Snapchat’s […]


News

Ad stakeholders race to form new digital media standards as old ones face ‘Tower of Babel’ moment

August 5, 2020

Via: Marketing Dive

PRAM is the latest sign that major advertising stakeholders are racing to formulate new digital media standards as foundational practices of online marketing enter their final days. Announcing the partnership, ANA Group Executive Vice President Tucker positioned recent shifts in […]


Marketing Channels, Web Advertising

How search data can inform larger online business decisions

August 5, 2020

Via: Marketing Land

As an SEO I’m constantly utilizing keyword search volume data to help make more informed decisions about clients’ online presence. But the reality is, this data has way more use cases than anyone gives it credit for. The role of […]


Automation, Marketing Technologies, News, Other Technologies

Brands continue to lean heavily on programmatic advertising, IAB says

August 4, 2020

Via: Marketing Dive

IAB’s latest report follows years of growth in the programmatic category and comes as the pandemic accelerates consumer digital consumption and changes marketers’ data-related needs in the face of growing regulations and third-party cookie degradation. Programmatic is expected to reach […]


News

Ad industry groups launch effort to push for addressable media standards

August 4, 2020

Via: Marketing Land

Privacy regulations and changes to the ways browsers and operating systems — namely those by Apple and Google — handle ad targeting and tracking are causing upheaval across the digital ad ecosystem. To address these challenges, and push back on […]


Email Marketing, Marketing Channels, News

Business stress is no excuse to spam

August 4, 2020

Via: Marketing Land

Whenever I think I’ve seen it all after 20+ years as an email professional, a brand does something to surprise me – and often not in a good way. As we work our way through the COVID-19 experience, companies are […]


Marketing Channels, Web Advertising

Will Google’s Ad Disclosure schema catch on?

August 3, 2020

Via: Marketing Land

Google announced some updates to how it plans to inform users about the ads they see, including a new type of schema, as well as the latest on Privacy Sandbox proposals to manage ad serving, measurement and more without third-party […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

7 Engaging Ways to Advertise to Upcoming Generations on TikTok

August 3, 2020

Via: Target Marketing

In a post-COVID world, people are using content to fill their time and find daily satisfaction, thus creating a greater need for content creation. This gives marketers a real opportunity to reach their target demographic in an engaging way. If […]


Big Data, News, Platforms & Software

4 Noteworthy Lead Conversion Trends: Research and Charts

August 3, 2020

Via: Convince and Convert

With a myriad of marketing tactics at our disposal, cool marketing technology that can track performance and automate campaigns, and countless strategies and processes to optimize marketing, sometimes we can’t see the forest for the trees. For many marketers, we […]