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B2B Marketing Transformation Shaped by Metrics and Agility

June 6, 2019

Via: Chief Marketer

B2B marketing is on a path of transformation, and having a firm grasp on metrics, the imperative to move quickly and the needs of stakeholders—both internal and external—is driving success. Top executives from four B2B manufacturing and high-tech companies convened […]


Big Data, Platforms & Software

Despite Algorithm Disruptions, Publishers Still Prioritize Facebook for Paid Social Campaigns

June 5, 2019

Via: Adweek

Even as Facebook algorithm changes continue to disrupt how publishers’ content is prioritized in news feeds, traditional and digital news outlets are still turning to the platform over its other social media rivals for their own paid social campaigns, according […]


Email Marketing, Marketing Channels

The Dos and Don’ts of an Email Migration

June 4, 2019

Via: Target Marketing

Migrating to a new email service provider (ESP) can be one of the most tedious, frustrating, and unappealing pursuits an email marketer can undertake. Unfortunately, this undertaking is increasingly common. A recent study by Return Path found that “nearly one-quarter […]


Big Data, Customer Data

Marketing Data’s Status and How Brands Can Get Where They Want to Go With It

June 3, 2019

Via: Target Marketing

If you ask consumers on the street what they think of marketing data, the ones who understand the question will often react with alarm that organizations even have their data at all. They’ll cite “creepy” ads following them around the […]


News

How Women Are Dominating the Influencer Marketing World

June 3, 2019

Via: Adweek

There’s a major shift in advertising happening that we need to talk about: Influencer marketing is changing the perception and power of women faster than any other marketing avenue or channel ever has. I emphasize women here because they’re the […]


Big Data, Customer Data

How Marketers Can Throw Away Data, Without Regrets

May 30, 2019

Via: Target Marketing

Last month, I talked about data hoarders (refer to “Don’t Be a Data Hoarder”). This time, let me share some ideas about how to throw away data. I heard about people who specialize in cleaning other people’s closets and storage […]


Marketing Channels, Web Advertising

Does Marketing Require Your Website to End in ‘.Com’? If Not, Here Are 7 Options

May 29, 2019

Via: Target Marketing

Whether you know what “TLD” stands for or not, you’re probably thinking that a discussion about top-level domains is likely to be pretty technical. It can be, but we’re here to talk about TLDs from a marketing perspective. So stow […]


Marketing Channels, Web Advertising

How Your Site Speed Could Be Slowing Your Business Growth

May 29, 2019

Via: Target Marketing

Imagine that you are casually browsing through a clothing store and something catches your eye. You are interested in buying the item, but all the lines are backed up in the store. Not wanting to wait around, you put the […]


News

LinkedIn Buys Drawbridge as It Looks to Ramp Up Its Marketing Solutions Offering

May 28, 2019

Via: Adweek

LinkedIn will purchase Drawbridge for an undisclosed fee. While financial details of the intended deal were not publicly disclosed, but Tomer Cohen, vp of product at LinkedIn who announced the planned deal earlier today via a blog post, boasted that […]


Big Data, Customer Data

5 Strategies For Improving Customer Experience

May 24, 2019

Via: Chief Marketer

Today’s marketplace offers seemingly limitless options for every product and service—from food delivery apps, sneaker brands, beauty supplies and more. As a result, the ability to deliver a personalized customer experience has surfaced as a key competitive business advantage. This […]