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Marketing Channels, Traditional Marketing

How Marketers Can Create More Comprehensively Inclusive Strategies

August 12, 2019

Via: Adweek

Young. Attractive. Thin. Able-bodied. Straight. White. Cisgender. For decades, almost everyone who appeared in ads conformed to these traits. Marketers believed that ads showcasing “beautiful” people—by traditional standards, anyway—would compel consumers to buy their products. But consumers today don’t want […]


News

Why C-Suites Are Agonizing Over the Death of Email

August 9, 2019

Via: Target Marketing

There is no question that many of the fat cats inhabiting C-suites today are nervously scratching their heads and trying to conjure up strategies to protect their empires against the possibility of an economic downturn. The barbarians are not yet […]


News

How Privacy Is Moving Away From Being Optional for Brands

August 9, 2019

Via: Adweek

It didn’t take long for trouble to begin. Once the EU’s General Data Protection Regulation (GDPR) came into force on May 25, 2018, European NGOs immediately started going after tech companies and social networks. To ensure maximum impact, organizations like […]


Marketing Channels, Social Media Marketing

Twitter.com Just Got Customization Options for Font Size, Color and Dark Mode

August 8, 2019

Via: Adweek

Twitter unveiled a host of customization options for Twitter.com. People can now change the font size, increasing the size to make content easier to read, or decreasing it to enable more tweets to appear on-screen. The already-existing Twitter blue is […]


Content Marketing, Marketing Technologies

How to Lose Your Audience’s Trust With Your Marketing

August 7, 2019

Via: Target Marketing

If one of marketing’s main goals is, as I touched on a few weeks back, to reduce perceived risk for your prospects, then it’s worth discussing ways you can lose your audience’s trust and how to avoid the mistakes that […]


Big Data, Customer Data, Platforms & Software

Company Data Opens the Door to Data Business Success

August 7, 2019

Via: Target Marketing

The hype around creating data businesses is at an all-time high in the B2B media sector. With display ad revenue falling off a cliff and lead-gen business models becoming more challenged, there is a clear focus to diversify digital revenue […]


Big Data, Customer Data

Brands Need Globally Compliant Data Use Policies

August 6, 2019

Via: Adweek

Back when GDPR dropped in 2018, some companies simply pulled their advertising business from the EU, others opted to maintain compliance only in GDPR-affected territories and some chose to make their entire global business GDPR-compliant rather than deal with the […]


Big Data, Marketing Technologies, Other Technologies, Platforms & Software

Advertisers Need to Focus on People and Drop the Excessive Use of Algorithms

August 5, 2019

Via: Adweek

My head is cluttered with hordes of information. Big Data is in full effect. Every time I attend a meeting, conference or business briefing, everyone seems so hellbent on spewing forth all the data they have ever learned in their […]


Marketing Channels, News, Social Media Marketing

A Rebrand Will Soon Remind People That Instagram and WhatsApp Are ‘From Facebook’

August 5, 2019

Via: Adweek

Instagram and WhatsApp are being rebranded with “From Facebook” being tacked on to the end of their names, reflecting their ownership by the social media giant. A Facebook spokesperson confirmed the changes, saying in an email, “We want to be […]


Marketing Channels, Traditional Marketing

3 Ways We Can Shake Up Traditional Approaches to Marketing

August 2, 2019

Via: Adweek

New York, like our industry, has an energy to it. Immersive, motivating, often magical. It is hard not to marvel at its creativity, its championing of cause, it’s continued resilience. But it’s funny what happens when the lights go out. […]