January 20, 2023

To click or to scroll? That’s not the question! The way I see it, continuous scroll signals a move away from the outdated “page” metaphor. Since the early 1990s, we have used the term “webpages,” as if websites were printed […]

January 20, 2023

What are SEO metrics? SEO metrics are data sets that help determine the success of SEO’s role in digital marketing campaigns. By analyzing data, marketers can understand how valuable SEO’s contribution to marketing is. It allows marketers to benchmark success […]

January 20, 2023

What Is Interactive Content Marketing? Interactive content means content that prompts your audience to participate in some way, rather than simply consuming the information passively. It doesn’t necessarily need to be anything fancy, it could be as simple as clicking […]

January 20, 2023

1. Semrush Pricing: Plans start at $119.95 per month. Semrush not only offers good data for search results analysis, but everything functions the way you expect it to – it’s that easy to use. There is no need to read […]

January 19, 2023

Google’s launch of Performance Max, a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. Performance Max provides a unified buying service to all Google placements by displaying ads across YouTube, Display, Search, […]

January 19, 2023

My enterprise SEO monthly report template to answer all your boss’s questions Based on inspiration from Tom Critchlow’s The SEO MBA and Adam Gent’s SEO Roadmap, I created this enterprise SEO monthly report template. This report includes screenshots of all […]

January 19, 2023

Why Excel For SEO Tasks? While many paid tools can help you do the same tasks, Excel is a fantastic option to enhance, combine, or replace those tools. It’s affordable and comes with a range of tools you already use. […]

January 19, 2023

1. Understand your target audience: It’s important to know who you are selling to, so you can create marketing campaigns that appeal to them. Conduct market research to learn more about your target audience and their needs, preferences, and behaviors. […]

January 19, 2023

Resources matter. The biggest risk the report highlighted was an organizational lack of resources. A lack of resources means changes don’t get made or are very slow to get made – which means less than stellar SEO results. So if […]

January 18, 2023

The marketing playing field reset in 2022 as pandemic-driven trends once viewed as permanent proved anything but and economic constriction created digital whiplash. This year will test if the industry’s transformational moves have long-term viability: Will ad-supported streaming really usurp […]

January 18, 2023

Defining beneficial purpose and page quality To recap, Google defines beneficial purpose as “the overall intention of the page, as determined by the creator of the page.” In other words: What is the purpose of the page? Is it to […]

January 18, 2023

5 Unique Digital Challenges For SaaS Companies 1. Economies Of Scale As I stated in the introduction, SaaS marketers face a tough challenge in scaling SaaS businesses to a comfortable degree in order to offset the cost of hosting their […]

January 18, 2023

There is no right or wrong answer for when to do a content audit, as each site is unique, but there are signals it is time to do a content review. And an annual performance audit doesn’t hurt either. One […]

January 18, 2023

Social Media Social media has become an essential component of any digital marketing strategy. It is nothing new for digital marketers. It is, however, entirely new almost weekly regarding how consumers utilize social media. Before, the main way to research […]

January 18, 2023

Headless Architecture Headless architecture implies a separation between the front-end and back-end during CMS development. A typical headless CMS represents a centralized repository for storing and managing corporate content and digital assets. Such systems usually do not have a user […]

January 17, 2023

What Can ChapGPT Do? So what can ChatGPT do for you? For starters, it can help you generate ideas and content. Imagine producing more and higher-quality work in less time – that’s the power of ChatGPT. It can also streamline […]

January 17, 2023

Web Indexing Indexing is where the ranking process begins after a website has been crawled. Indexing essentially refers to adding a webpage’s content to Google to be considered for rankings. When you create a new page on your site, there […]

January 17, 2023

Over the last few weeks, we’ve seen social media emerge as one of the hottest media targets for app and mobile advertisers in 2023. More than half of marketers are looking to boost their ad spending on social channels and […]

January 17, 2023

Social media provides many ways to connect with existing clients and make new connections, but many mistakes can occur on the internet and these social platforms. Unfortunately, your digital footprint can be challenging to erase in many cases. If you […]

January 17, 2023

Every downturn is good for someone. Take TikTok, for instance. Even as marketers continue to scrape dollars back wherever they can, whether that be from TV or Facebook, they can’t stop pouring money into the short-form video app. And that’s […]