October 23, 2020

Unilever’s plans to spend more on its digital marketing are part of a bigger undertaking that seeks to help employees develop the skillsets for what Jope described as a “manpower-intensive marketing world.” That shift reflects the company’s greater presence in […]

October 22, 2020

EngageResponsibly comes as marketers grow increasingly alarmed about the failure of social media companies to provide a brand-safe environment for their advertising. Despite the ongoing content moderation efforts by social platforms, many consumers are still being exposed to hateful online […]

October 21, 2020

As it did during the early days of the pandemic, P&G continues to double down on marketing as the health crisis changes consumer behaviors in the CPG category and elsewhere. At the same time, the company is well positioned to […]

October 21, 2020

As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and training and software discounts for small businesses. Instagram ads with product […]

October 20, 2020

As many marketers deal with the challenges created by a troubled economy, increased efficiency is expected across the board — from personnel to technology. But how can marketers be more efficient with their data and operations? “Technologies become obsolete so […]

October 19, 2020

Digital marketers tend to focus on acquiring traffic to a website. This is where marketing budgets are usually spent. Yet, making the most of that traffic you acquire is a much smarter (and a more effective) marketing strategy. First of […]

October 16, 2020

While video is an appealing channel for advertisers, there is still some lack of common agreement when it comes to startegy and metrics for video ad campaigns. One common misconception is that video campaigns need to be complex to have […]

October 15, 2020

Rite Aid Performance Media presents an opportunity for brands to reach consumers across a variety of different channels, including Rite Aid owned and operated digital properties, social media, offsite programmatic display and digital out-of-home. These opportunities can be powerful for […]

October 14, 2020

While your marketing team may be all jazzed up about agile, your CMO may need a little more convincing. Find out what to say (and what not to say) to your executive that will help her see the value in […]

October 13, 2020

It is amazing; the horrible job many digital marketers do when reporting their work to clients. This includes both internal and external clients. Just think about how many marketing presentations and reports you’ve seen that simply contain screenshots from Google […]