September 22, 2022

It can become increasingly difficult to come up with content marketing ideas as time goes on. This is especially true for businesses that rely on selling services since they won’t have a product line that can be updated or added […]

September 22, 2022

Twitter has become a powerful marketing platform for businesses. It helps them connect with customers, build relationships, and promote their brand. Integrating pictures and links to products or services, store locations, contact information, special offers, and much more helps brands […]

September 21, 2022

It’s nearly impossible to accuse ad tech of being behind on automation. In fact, ad tech is now built on algorithms, all designed to maximize yield for buyers and sellers. Today, every impression has multiple systems evaluating every data point […]

September 21, 2022

Once upon a time, somewhere in the 1960s, ad men like Don Draper ruled the world of advertising and marketing with a savvy finesse. “If you don’t like what’s being said, change the conversation,” is a line that’s often quoted […]

September 21, 2022

On any given day, your best SEO efforts may fall short. You don’t experience the search engine rankings you expected. Your top spots suddenly drop or disappear. Forced to be vigilant, you pay close attention to the latest news about […]

September 21, 2022

Endeavour Group is on the hunt for new marketing talent after establishing its own omnichannel marketing function. Known as Endeavour Marketing, the new function is pitched as a centralised marketing team that will work alongside existing brand teams while also […]

September 21, 2022

Salesforce has taken a leap into the world of real-time data management with the integration of customer data platform (CDP) capabilities into its flagship Customer 360 CRM platform. Speaking at the Dreamforce 2022 conference in San Francisco, Salesforce co-CEO, Bret […]

September 20, 2022

When someone regularly adds new content to their sites, they face an inevitable question: What happens to my older articles? The way blogging works is really unfair to your past work: It gets buried in archives, losing traffic and relevance. […]

September 20, 2022

Every competent SEO knows that “SEO is not an island.” We need to work with different stakeholders to align our marketing efforts. But one of the most underutilized relationships in marketing teams is between SEO and PPC specialists. From my […]

September 20, 2022

YouTube is apparently considering the next step for its Shorts, the TikTok rival short-form video format. According to reporting from The New York Times YouTube may be adding direct monetisation features for Shorts soon which could be a major advantage […]

September 20, 2022

This much-repeated mantra bears repeating: You can’t succeed at content marketing unless you know what goals you’re trying to achieve. It’s not easy to distill the potential benefits of content marketing into one laser-focused goal. Yet, nailing down your driving […]

September 20, 2022

I find myself answering a lot of the same questions from new clients about ways to measure SEO. My answers generally fall into one of two categories: Why basic/boilerplate SEO metrics aren’t good KPIs and how to make them better. […]

September 19, 2022

Meta is struggling to get its wheels turning on Reels. A leaked internal report recently revealed that Instagram Reels get 10 times less engagement than videos on TikTok. But Meta has seen more success with business messaging, which Mark Zuckerberg […]

September 19, 2022

The best SEOs know they couldn’t do their jobs half as well if they didn’t have access to the right tools. And since keywords are at the center of everything we do in SEO, it’s time to talk about keyword […]

September 19, 2022

It’s no secret that Google’s helpful content update has caused quite a stir in the SEO community. While Google’s emphasis on “people-first” content may have come as a surprise to many content creators, users (and many SEO professionals) have been […]

September 19, 2022

Not only do images make your content more accessible, attractive, and engaging to users, but they’re important for SEO. Understanding the basics of image optimization gives your content the best opportunity to succeed with SEO. What is image optimization? Image […]

September 19, 2022

The COVID-19 pandemic has changed the lives of millions around the world, wreaking havoc across industries for more than two and a half years. According to eMarketer, influencer marketing was not spared the effects of the pandemic, and numerous changes […]

September 18, 2022

How often should law firms write new content? The answer depends on their goals. They should create informative content often if they want to get more leads or increase sales. To improve their brand image and reputation, they should create […]

September 16, 2022

If you’re waiting for search ad spending to slow down any time soon, you’ll be waiting a while. A new report shows that CTV, linear TV, and video are the most vulnerable when it comes to cutting ad budgets. In […]

September 16, 2022

“Teamwork makes the dream work.” I recently learned that sentence is only the first part of the quote. In the book where he coined the phrase, John C. Maxwell wrote: “Teamwork makes the dream work, but a vision becomes a […]