Pity the poor cannabis marketer. There’s been real progress on the legislative front: 33 states allow medical sales, 11 states have also approved recreational sales and CBD-infused goods are on the end-aisle display at your neighborhood Walgreens.
Yet brands still run a confusing regulatory gauntlet when it comes to advertising their wares. Stick to social platforms? Sometimes that works. But as agencies like The BAM Connection can attest, even fact-based campaigns for medical cannabis can find themselves unceremoniously unfriended on Facebook. (More on that in a moment.)
