The importance of brand experience has jumped from a low-ranking priority straight to top of mind. Brands are now asked to tap into their audience’s subtle and shifting feelings while showcasing their own. It’s the kind of stage, where everything is set up for audio branding to steal the show.
There are hardly any common touchpoints in the modern marketing scene where sound isn’t either the leading sensory element or at least an eloquent side character sparking emotions. However, since we are living in an omnichannel world, cultivating the same experience at different settings is where the plot thickens.
