Top
image credit: Freepik

Four Ways B2B Marketers Can Deliver a Positive User Experience

Are your digital channels helping or hurting your brand? It’s a question all B2B marketers need to ask. With 68 percent of B2B buyers preferring to research purchase decisions independently online, are your brand’s digital channels delivering a positive user experience?

B2B buyers form quick impressions based on their experience with digital channels. In just seconds, they can develop a positive or negative image of your brand—and that image can be irreversible.

For example, an outdated, slow, or non-intuitive website can reflect poorly on your brand and your organization’s understanding of customer needs, potentially hurting sales.

Read More on Chief Marketer