Marketers that are either running campaigns on TikTok or may be planning to do so continue to face uncertainty about the app’s future in the U.S. While TikTok has scored a short-term victory to keep its app running in U.S. app stores, parent company ByteDance still needs to receive approval from the U.S. and Chinese governments on a proposed deal to sell TikTok’s U.S. operations.
Still, the ruling issued Sunday could be crucial for propping up TikTok in the coming weeks as ByteDance tries to sort out the app’s longer-term fate.
