The concept of account-based marketing (ABM) was introduced by ITSMA in 2003. ABM made the first appearance on Google Trends in 2013. In the past few years, the number of ABM software companies has skyrocketed, along with agencies that specialize in ABM, and B2B companies that have adopted ABM programs.
ABM is here to stay, and it continues to gain traction as an initiative that can capitalize on high-value accounts, shorten the sales cycle, and align efforts of sales and marketing teams.
