It should come as no surprise that with consumers spending more time at home, they are spending more time with online content, especially connected TV (CTV) and social media. Since the beginning of the COVID-19 pandemic, the average time interacting with online content has doubled globally, per DoubleVerify, leading to the increasing importance of contextually relevant ads as consumers look to cut through the noise.
Previous research demonstrated that more than a third (39%) of consumers have bought from a new brand during quarantine as the pandemic limitations pushed them to experiment more in their brand choices and methods of purchase.
