This last week, one of the projects that I delivered was a mobile optimization audit for a client. While they’d been doing well in desktop searches, they were lagging in mobile rankings versus their competitors. As I reviewed their site and their competitors’ sites, one gap in their strategy was video marketing.
The strategy is multi-dimensional. Consumers and businesses do a ton of research and browsing via mobile device. Videos are a perfect medium:
- YouTube continues to be the second largest search engine, with a majority of videos watched via mobile device.
- YouTube is an outstanding source of links back to your site content if your YouTube channel and each video are optimized well.
- Your mobile pages, while detailed and informative, can absolutely drive engagement with a helpful video on it.
