Around 40% of people are more likely to accept continued brand communications if they can control the purpose, frequency and engagement channel. That’s according to new research from Airship, the mobile app experts.
Based on the answers from 9,000 consumers based in the UK, France, the US, Australia, Singapore and India, the survey found that respondents are using mobile apps more or about the same since the start of the pandemic (70% in the UK), highlighting opportunities for brands to engage with customers in a more meaningful way.
