Good journalists and good marketers have something in common: They’re obsessed with understanding their audience so they can help people learn something new.
That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. We constantly surveyed our audience in hopes of answering their biggest content marketing questions.
The formula was simple: If we could show people how to create better content and succeed at their jobs, they’d trust us and want to partner with Contently. It worked. Our inbound lead machine via The Content Strategist helped make us a top 100 company on the Inc 5000.
