Breakthroughs in artificial intelligence over the past few years have fundamentally altered the ways brand marketers can efficiently reach masses of consumers with individually relevant messaging.
But making the changes necessary to capitalize on that potential—cleaning up data, upgrading systems, integrating disparate business functions—can be daunting for even the most tech-savvy marketing teams. At Adweek’s Elevate: AI event this week in New York, executives shared some of the challenges they are encountering as they adjust to a world where machines control more of the business levers than ever.
