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Can Dynamic Content Optimization Save Brand Storytelling as We Know It?

November 15, 2019

Via: Adweek

Brands and agencies are working overtime to establish a cost-effective model that maximizes the impact of both paid media and creative in a highly disrupted marketplace. This is evidenced by a recent increase in agency reviews, in-housing and hiring transformation experts.

While the explosion of inventory that is available to be purchased programmatically has been a virtual godsend for media buyers seeking control and efficiency, it has certainly posed some creative challenges. And that is putting it lightly.

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