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ANA Campaign Aims to Convince Gen Z That Marketing Has the ‘Best Jobs Ever’

November 14, 2019

Via: Adweek

“Naming new cereal flavors is a job,” and, the Association of National Advertisers hopes, a cool one to Gen Z.

Marketing has an image problem, at least according to the trade body—which is why it has released a campaign in hopes of convincing college grads that fruitful, exciting careers do indeed exist for those who choose to go down the marketing road.

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