It’s no coincidence that Jack Dorsey, CEO of Twitter, announced that his platform would ban political ads less than an hour before Facebook’s much-anticipated third-quarter earnings call. While this is a business decision, and Dorsey will forgo revenue as a result, his move had a broad-reaching marketing impact; especially given the timing.
Mark Zuckerberg doesn’t typically do well in the hot seat; however, he stood behind his policy, saying, “I don’t think it’s right for private companies to censor politicians and the news.”