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15 brands jumping into NFTs

January 14, 2022

Via: CMO

Non-Fungible Tokens, or NFTs, have become the latest hot digital item and brands are clamouring to embrace them.

From community engagement to creative expression, raising funds for not-for-profits, lead generation, campaign promotion and influencer marketing, brand uses cases of NFTs are already wide in scope.

An NFT is a unique digital token that derives from the Blockchain and issued in two main ways: As stores of value, and as smart contracts. The NFT is stored on a distributed ledged that creates verified and immutable proof regarding ownership of a digital object, in the same way a certificate of authenticity can establish provenance of a physical object.

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