Although advertisers have been rightly worried about IDFA related impacts on their budgets and campaigns, new research finds that ad spend topped $295 billion, up 23% year-on-year in 2021 and is esteemed to reach $350 billion in 2022.
In 2021, users spent around 3.8 trillion hours using their mobile devices. That’s a staggering 4.8 jours a day with 7 of every 10 minutes being spent in social, photo or video apps.
According to mobile expert App Annie, consumers were spending $170 billion on apps, up 19% from December while downloads grew 5% to 230 billion.