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Mobile app ad spend jumped 23% while user app session lengths grew in 2021

January 13, 2022

Although advertisers have been rightly worried about IDFA related impacts on their budgets and campaigns, new research finds that ad spend topped $295 billion, up 23% year-on-year in 2021 and is esteemed to reach $350 billion in 2022.

In 2021, users spent around 3.8 trillion hours using their mobile devices. That’s a staggering 4.8 jours a day with 7 of every 10 minutes being spent in social, photo or video apps.

According to mobile expert App Annie, consumers were spending $170 billion on apps, up 19% from December while downloads grew 5% to 230 billion.

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