New data privacy legislation and shifting first-party data strategies will challenge marketers in 2022. But it’s talent that’s topping their list of concerns this year.
As marketing professionals seek a life-work balance that maximizes their autonomy and better aligns with their values, the “Great Resignation” will continue to cause far-reaching ripple effects.
Employees’ expectations have changed. Without commutes, they have more free time. They’ve learned to stack work and life tasks. (Who hasn’t made a sandwich while sending a Slack?) And they’ve realized that virtual meetings work just fine.
