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Generative AI Integration SERPs And PPC Advertisers

July 5, 2023

Via: Search Engine Journal

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There’s a major shift underway in search engine results pages (SERPs), with generative AI being used by both Google and Microsoft to offer searchers a new way to find the information they need.

Ads are already running on Bing’s generative SERPs. At the latest Google Marketing Live event, Google gave us a glimpse into what advertisements might look like within its chat-based generative Google Search Experience (GSE).

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