One of the most effective methods of persuasion and convincing people is storytelling. Rather than reciting hard facts and statistics, a story that resonates with us humans is the strongest tool one can use to play with a person’s (consumers) perception, will and justifications for purchasing anything. The art of storytelling dates back to our ancestors, but the ways we tell or narrate a story has evolved immensely over time. From the spoken word to podcasts and interactive videos, it remains one of the most powerful ways to connect with people and affect audience behavior. Now, research shows people remember stories 22 times more than facts and figures alone.
