Are you using SEO profitably? The fourth quarter is already well underway, and the holiday season with Black Friday and Cyber Monday is hard upon us. For retailers and many e-commerce merchants, this is make-it-or-break-it time. Will this be a good year or one to regret?
A successful season is really the final constellation of many interconnected tactical plans — the merchandise must be what the customer is looking for and the marketing and distribution must bring the merchandise and consumer together in a timely fashion.