A first of its kind industry benchmark study is serving as the cornerstone of a B2B thought leadership strategy for software company Building Engines.
The Boston-based firm is a SaaS provider for the commercial real estate industry, offering maintenance and workflow communications platforms. Analysts don’t really cover this space closely, so there was an excellent opportunity to step up and fill the void as a thought leader, notes on-demand marketing strategist Katie Martell, who worked with Building Engines to develop the report.
