If you asked more than 200 marketing technologists to list their primary responsibilities, you’d think “operating marketing technology products” would be a more popular response over “training staff.” But, that doesn’t appear to be the case according to our 2020 Career Survey findings.
According to the more than 250 marketing technologists we surveyed, 82 percent listed “training and supporting marketing staff on martech products” as part of their responsibilities, compared to the 77% who listed operating marketing tech products.
