In its latest acquisition, San Jose, CA-based TapClicks has bought AdStage, a San Francisco-based cross-channel paid media analytics and optimization platform, the company announced Wednesday.
TapClicks offers a unified marketing data and operations platform for agencies, media companies, brands, franchises and HIPAA-covered entities. It powers data aggregation, warehousing and distribution with connectors to more than 4,600 sources. Once marketers have consolidated their data via TapClicks connectors, the platform offers holistic analytics and reporting solutions as well as workflow and order management and competitive intelligence capabilities.
