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The Data Privacy Battle: Direct Marketing and AdTech Must Act Now

April 8, 2020

Via: Digital Marketing Magazine

Category:

Ever since the GDPR was introduced, businesses from every industry have had to rethink and reshape their sales and marketing strategies to ensure they are acting ethically and legally. In many ways, customers are now more invested in their privacy rights than ever before, as well as more wary of business behaviour. As a result, the task of driving innovation while complying with regulation grows ever more difficult for those working in the direct marketing and AdTech industries.

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