Marketers are continuously dealing with a never-ending tsunami of data from multiple sources and wondering what to do with it all. It’s easy to come down with a bad case of “analysis paralysis” if you aren’t careful.
Whenever feeling overwhelmed by too much data, I’m reminded of Andy Pearson, CEO at PepsiCo and named by Fortune in 1980 as “one of the ten toughest bosses in America.” That distinction was well deserved because God help anyone in a meeting with Andy who wasn’t well prepared.
