Hiring influencers can get expensive for startups. You pay them and give them free products. They post about it on their social media, and you go on your merry way and hope that their audience sees it and acts.
Most reputable podcasts, on the other hand, don’t charge you to be on their show, and if one does ask you for money, nine times out of ten, run! Podcasts typically have a substantial audience comparable to many influencers or micro-influencers. Additionally, your audience and theirs get to learn more about you and your business straight from you.
