This isn’t the first time Walmart has waded into the text-to-shop waters. In 2018, Jet Black launched, targeting upper-income New Yorkers, who were out of reach of the mass merchant’s big-box stores. Two years later, though, Walmart discontinued its service after undergoing a leadership change, replacing Jenny Fleiss of Rent the Runway with Nate Faust, senior vice president of supply chain and logistics with Walmart’s e-commerce unit and co-founder of the Jet e-commerce site.
