Meta is introducing new ways for brands to discover whether other accounts use their intellectual property (IP) on Facebook and Instagram.
A tool from Meta called Brand Rights Protection is getting upgraded with better search functionality, which enables businesses and brands to search by image. The tool will uncover other types of content, including posts on Facebook and Instagram, using that image.
Businesses will have the ability to report content utilizing their IP without permission, prompting Meta to conduct an investigation and remove the infringing content.
