September 2022 was one of the most turbulent months of recent times for news publishers.
The month started with the Helpful Content Update, which targeted low-quality, unhelpful content.
That was swiftly followed by the September 2022 Core Algorithm Update: one of Google’s broader updates, which overlapped with the September 2022 Product Reviews Update, targeting low-quality affiliate content (among other things).
For some of the biggest publishers in the game, this has caused major disruption, with publications like the Metro seeing a 40% decrease in visibility.
