Pay-per-click (PPC) advertising and search engine optimization (SEO) often end up siloed.
This causes friction between teams, questions about attribution, and often self-sabotaging strategies to get in the way of scalable profit.
I love this question seeking to build PPC empathy and collaborate on SEO initiatives. Barouyr in Yerevan, Armenia, asks:
This post touches on concepts where SEO/PPC align and can empower each other and makes recommendations for further exploration.
