A company’s website is one of the top marketing channels, second only to social media, according to a 2021 HubSpot report. But your website isn’t just a place to humble-brag about your company’s origin story or showcase your unique offerings: It’s also a prime driver for sales conversions. And every time you increase your conversion rate, you boost your overall revenue.
Here’s how the typical digital buyer’s journey works: A visitor comes to your website after searching keywords or clicking on an advertisement. The new visitor is looking for answers. If you provide them, the visitor might willingly fill out a form, download a case study or request an appointment. Your job is to make the journey and conversion happen seamlessly.
