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How AI Is Changing Google Ads

December 5, 2018

Via: Target Marketing

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Artificial intelligence (AI) is taking over the Internet one platform at a time. Many experts have been anticipating what AI will mean for search, particularly voice search, but not as many people are thinking about Google Ads.

Google Ads is a platform that can benefit from AI because it helps identify which ads to show users to get the best return on investment (ROI). As AI gets more intelligent, marketers can use it to get ahead of their competition.

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