The shift to digital-first marketing has radically changed how consumers engage with brands. They have an insatiable demand for content that will help them make their decisions. And with new technologies showing up and showing off daily, and still others waiting in the wings, turning back is not an option.
Already, touchpoints between brands and those who buy and use them are multiplying rapidly. This shift has led to a limitless thirst for relevant, meaningful, present-tense content.
